简介
《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管
理、国际法和跨文化四大模块，每单元均由Text A、Text B、Text C及相
关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培
养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的
听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语
（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学
生的选修课教材或行业培训教材。教材分学生用书和教师用书。
本书为教师用书第三—四册。
目录
第三册
Unit One Keys to Being a Successful Entrepreneur
Unit Two Office Politics
Unit Three Real Work at Home Jobs
Unit Four Employee Turnover
Unit Five Customer Management
Unit Six Market Expansion
Unit Seven Localization Strategy
Unit Eight Monopoly
Unit Nine Global Tourism
Unit Ten Green Business
Unit Eleven The Beauty Industry
Unit Twelve A Return to Thrift
第四册
Unit One Franchise Business
Unit Two The Real Estate Business
Unit Three Security in E-Commerce Era
Unit Four Credit Card
Unit Five Creation of Corporate Culture
Unit Six Cultural Difference in Business
Unit Seven Mergers & Acquisitions
Unit Eight Telecommuting
Unit Nine Business and Customer-centeredness
Unit Ten Business Ethics
Unit Eleven Corporate Social Responsibility
Unit Twelve Piracy
Unit One Keys to Being a Successful Entrepreneur
Unit Two Office Politics
Unit Three Real Work at Home Jobs
Unit Four Employee Turnover
Unit Five Customer Management
Unit Six Market Expansion
Unit Seven Localization Strategy
Unit Eight Monopoly
Unit Nine Global Tourism
Unit Ten Green Business
Unit Eleven The Beauty Industry
Unit Twelve A Return to Thrift
第四册
Unit One Franchise Business
Unit Two The Real Estate Business
Unit Three Security in E-Commerce Era
Unit Four Credit Card
Unit Five Creation of Corporate Culture
Unit Six Cultural Difference in Business
Unit Seven Mergers & Acquisitions
Unit Eight Telecommuting
Unit Nine Business and Customer-centeredness
Unit Ten Business Ethics
Unit Eleven Corporate Social Responsibility
Unit Twelve Piracy
商务英语综合教程教师用书.第三、四册[电子资源.图书]
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