简介
《电力营销英语时文选读》是电力市场营销专业英语阅读教材和辅助读物,全书共9个单元:市场营销基础、电力市场营销基本法规、电价与电费、电能计量、抄表收费、客户服务、需求侧管理和公共关系等方面,几乎涵盖了电力市场营销所有环节。每个单元由若干篇课文组成,内容包括原文、译文、生词和注释。
《电力营销英语时文选读》内容新颖、题材广泛、切合实际,可以作为电力市场营销培训和本专科相关专业英语的辅助教材,适合有一定英语基础的电力市场营销工作人员以及本专科相关专业的学生自学,也可以作为相关从业人员掌握电力市场营销发展的辅助读物。
目录
前言
Unit 1 Basic Marketing Concepts 市场营销基本概念
Part A Product 产品
Part B Place 分销渠道
Part C Promotion 促销
Part D Pricing 价格
Unit 2 Power Marketing Legislation 电力营销法规
Part A Major Federal Legislation Affecting the Electric Power Industry 影响电力行业的主要联邦立法
Part B Supply Rules(1) 供电规则(1)
Part C Supply Rules(2) 供电规则(2)
Part D Supply Rules(3) 供电规则(3)
Part E Supply Rules(4) 供电规则(4)
Unit 3 Pricing and Billing 电价与电费
Part A Convenience Pays 多种付费方式
Part B Country Energy Tariffs 电价
Part C Prices Climb for Power on Spot Market in California 加利福尼亚电力现货市场价格攀升
Part D Tariff Reform 电价改革
Part E Scoring the Customer Lifecycle 客户生命周期的评分
Unit 4 Metering and Meter Reading 电能计量与抄表
Part A Choosing the Right Meter for the Right Job 选择合适的表计
Part B Automatic Meter Reading(AMR) 自动抄表系统
Part C Metering Services Provider 抄表服务商
Unit 5 Customer Service 客户服务
Part A Standards of Performance 客户服务标准
Part B Are You Mining the Gold from Your Current Customers? 充分利用客户资源
Part C Angry Customers Are No Laughing Matter 愤怒的客户并不是开玩笑的事情
Unit 6 Demand Side Management(DSM) 电力需求侧管理
Part A Demand Side Management 电力需求侧管理
Part B Guide to Non-residential Energy Efficient Heating,Ventilating & Air-conditioning……
Part C Load Forecasting 负荷预测
Unit 7 Information Technology 信息技术
Part A Effective Self Service in the Call Centre 呼叫中心应充分利用自助服务
Part B Customers Expect Much of Call Centers 客户对于呼叫中心寄予厚望
Part C Mapping System 制图系统
Unit 8 Electricity Market 电力市场
Part A New Zealand Electricity Market 新西兰电力市场
Part B Electric Power Retailing(1) 电力零售(1)
Part C Electric Power Retailing(2) 电力零售(2)
Part D Electric Power Retailing(3) 电力零售(3)
Part E Eelctric Power Retailing(4) 电力零售(4)
Unit 9 Public Relations 公共关系
Part A Tips on Electrical Safety at Home 家居用电安全知识
Part B Guidelines on Handling Supply Interruption 停电处理指南
Part C We Care for Our Environment 关注环境
Unit 1 Basic Marketing Concepts 市场营销基本概念
Part A Product 产品
Part B Place 分销渠道
Part C Promotion 促销
Part D Pricing 价格
Unit 2 Power Marketing Legislation 电力营销法规
Part A Major Federal Legislation Affecting the Electric Power Industry 影响电力行业的主要联邦立法
Part B Supply Rules(1) 供电规则(1)
Part C Supply Rules(2) 供电规则(2)
Part D Supply Rules(3) 供电规则(3)
Part E Supply Rules(4) 供电规则(4)
Unit 3 Pricing and Billing 电价与电费
Part A Convenience Pays 多种付费方式
Part B Country Energy Tariffs 电价
Part C Prices Climb for Power on Spot Market in California 加利福尼亚电力现货市场价格攀升
Part D Tariff Reform 电价改革
Part E Scoring the Customer Lifecycle 客户生命周期的评分
Unit 4 Metering and Meter Reading 电能计量与抄表
Part A Choosing the Right Meter for the Right Job 选择合适的表计
Part B Automatic Meter Reading(AMR) 自动抄表系统
Part C Metering Services Provider 抄表服务商
Unit 5 Customer Service 客户服务
Part A Standards of Performance 客户服务标准
Part B Are You Mining the Gold from Your Current Customers? 充分利用客户资源
Part C Angry Customers Are No Laughing Matter 愤怒的客户并不是开玩笑的事情
Unit 6 Demand Side Management(DSM) 电力需求侧管理
Part A Demand Side Management 电力需求侧管理
Part B Guide to Non-residential Energy Efficient Heating,Ventilating & Air-conditioning……
Part C Load Forecasting 负荷预测
Unit 7 Information Technology 信息技术
Part A Effective Self Service in the Call Centre 呼叫中心应充分利用自助服务
Part B Customers Expect Much of Call Centers 客户对于呼叫中心寄予厚望
Part C Mapping System 制图系统
Unit 8 Electricity Market 电力市场
Part A New Zealand Electricity Market 新西兰电力市场
Part B Electric Power Retailing(1) 电力零售(1)
Part C Electric Power Retailing(2) 电力零售(2)
Part D Electric Power Retailing(3) 电力零售(3)
Part E Eelctric Power Retailing(4) 电力零售(4)
Unit 9 Public Relations 公共关系
Part A Tips on Electrical Safety at Home 家居用电安全知识
Part B Guidelines on Handling Supply Interruption 停电处理指南
Part C We Care for Our Environment 关注环境
Electric Power Marketing English
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