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简介
很少有一种职业能比工作更令人兴奋
目录
1 WHAT IS PUBLIC RELATIONS?
2 THE EVOLUTION OF PUBLIC RELATIONS
3 PUBLIC OPINION
4 ETHICS
5 RESERCH
6 COMMUNICATION
7 MANAGEMENT
8 PUBLIC RELATIONS WRITING
9 WRITING FOR THE EYE AND EAR
10 PUBLIC RELATIONS AND THE NET
11 PUBLICITY AND THE MEDIA
12 ELECTRONIC MEDIA
13 INTEGRATED MARKETING COMMUNICATIONS
14 EMPLOYEES
15 MULTICULTURAL COMMUNITIES
16 CONSUMERS
17 GOVERNMENT
18 PUBLIC RELATIONS AND THE LAW
19 CRISIS MANAGEMENT
20 FUTURE
APPENDIXES
2 THE EVOLUTION OF PUBLIC RELATIONS
3 PUBLIC OPINION
4 ETHICS
5 RESERCH
6 COMMUNICATION
7 MANAGEMENT
8 PUBLIC RELATIONS WRITING
9 WRITING FOR THE EYE AND EAR
10 PUBLIC RELATIONS AND THE NET
11 PUBLICITY AND THE MEDIA
12 ELECTRONIC MEDIA
13 INTEGRATED MARKETING COMMUNICATIONS
14 EMPLOYEES
15 MULTICULTURAL COMMUNITIES
16 CONSUMERS
17 GOVERNMENT
18 PUBLIC RELATIONS AND THE LAW
19 CRISIS MANAGEMENT
20 FUTURE
APPENDIXES
The practice of public relations
- 名称
- 类型
- 大小
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