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简介
本教材选择了以国际经济贸易为主要内容的各种题材、各种形式的文章、广告、图表等,对学生进行大量的语言和知识的输入,从而提高学生快速阅读的技巧,以达到短时间内掌握大量专业知识信息的目的。
本教材共42单元,为一个学年的教学任务。每一个单元有两篇阅读文章,第一篇为主要文章,涉及所讲的主要内容,字数按照学生水平的提高由少至多。第一篇文章后面附有4种类型的练习,包括阅读理解、词汇解释、词汇填空、判断正误等,通过大量的练习不仅可以查看学生的理解水平,也可使学生掌握基本词汇和一些生词的运用。第二篇文章为补充阅读,重点是在经济活动中出现的实用性和功能性语言材料,通常为经济类广告、新闻、产品说明等,以及经贸阅读中经常遇到的图表、数字等不同的表达方式,同时附有阅读理解练习。
目录
Unit 1 The Meaning of Economics
Unit 2 Two Methods in Economic Studies
Unit 3 The World Natural Resources
Unit 4 Production
Unit 5 The Role of Price
Unit 6 Reasons for International Trade
Unit 7 Approaches to International Business
Unit 8 Barriers to International Business
Unit 9 Laws Affecting Business (Ⅰ)
Unit 10 Laws Affecting Business (Ⅱ)
Unit 11 World Trade Organization
Unit 12 The Fine Art of Negotiation
Unit 13 Government Procurement
Unit 14 Intellectual Property
Unit 15 Trademark
Unit 16 Logistics
Unit 17 Market and Marketing
Unit 18 The Role of Advertising
Unit 19 The Function of Money
Unit 20 International Balance of Payment
Unit 21 The Federal Reserve
Unit 22 Commercial Banks
Unit 23 The World Bank
Unit 24 Interest Rate and the Economy
Unit 25 Foreign Exchange Trading
Unit 26 Stocky a Means of Investment
Unit 27 New York Stock Exchange
Unit 28 Why We Need Insurance?
Unit 29 International Monetary Fund
Unit 30 International Taxation
Unit 31 Accounting
Unit 32 Foreign Direct Investment
Unit 33 Globalization
Unit 34 Multinational Corporations
Unit 35 ASEAN
Unit 36 European Union
Unit 37 NAFTA
Unit 38 Forms of Business Ownership
Unit 39 Keys to Success for New Small Businesses
Unit 40 Merger and Acquisition
Unit 41 The Art of Management
Unit 42 The Art of Leadership
Appendix A Key to the Exercises
Unit 2 Two Methods in Economic Studies
Unit 3 The World Natural Resources
Unit 4 Production
Unit 5 The Role of Price
Unit 6 Reasons for International Trade
Unit 7 Approaches to International Business
Unit 8 Barriers to International Business
Unit 9 Laws Affecting Business (Ⅰ)
Unit 10 Laws Affecting Business (Ⅱ)
Unit 11 World Trade Organization
Unit 12 The Fine Art of Negotiation
Unit 13 Government Procurement
Unit 14 Intellectual Property
Unit 15 Trademark
Unit 16 Logistics
Unit 17 Market and Marketing
Unit 18 The Role of Advertising
Unit 19 The Function of Money
Unit 20 International Balance of Payment
Unit 21 The Federal Reserve
Unit 22 Commercial Banks
Unit 23 The World Bank
Unit 24 Interest Rate and the Economy
Unit 25 Foreign Exchange Trading
Unit 26 Stocky a Means of Investment
Unit 27 New York Stock Exchange
Unit 28 Why We Need Insurance?
Unit 29 International Monetary Fund
Unit 30 International Taxation
Unit 31 Accounting
Unit 32 Foreign Direct Investment
Unit 33 Globalization
Unit 34 Multinational Corporations
Unit 35 ASEAN
Unit 36 European Union
Unit 37 NAFTA
Unit 38 Forms of Business Ownership
Unit 39 Keys to Success for New Small Businesses
Unit 40 Merger and Acquisition
Unit 41 The Art of Management
Unit 42 The Art of Leadership
Appendix A Key to the Exercises
Fast reading for international business English
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