简介
片断：
这样的句子都能使收信人对写信人及他（她）所在的公司产生
好感。
二、合格书信的重要性
大多数商业信件的目的一是通告收信人，二是使自己的信得
到答复。实现这些目的是公司进行下一步行动的基础。对于许多
公司来说，每年用于信件的费用是很大的。没有任何公司或企业
希望把钱花在那些由于没能将自己的想法和了解到的事实通知对
方而得不到答复的信件上。模糊不清或没有说服力的信件不仅浪
费了时间和金钱，而且也给对方留下了不好的印象。
与告诉收信人及得到对方适当行动同样重要的是给对方一个
好印象。能做到这一点的信件大多是达到了前两个目的，因此特
别吸引入。进一步讲，这样的信件经常有两个重要的附带效果：第
一，能帮助你公司销售商品或得到提供服务的机会；第二，能帮助
你在事业上不断进取。譬如，你是否希望上司接到下面这样的信
件？
Mrs.RuthKlein
Manager
AdjustmentsDepartment
Connelly'sDepartmentStore
Boston,Massachusetts02184
DearMrs.Klein,
Thisletteristoauthorizeyoutomakethenecessaryrepairson
mywatchandtochargetheexpensetomyaccount.
Also,lwouldliketosaythatlhaveneverbeenturneddownin
suchanicewayasMr.JamesWeeddid.lhadoriginallyaskedyour
storetopayfortherepairsundertheguarantee.ButMr.Weedex-
plainedthattheguaranteedidnotcoverbreakage.Hisletterwasso
courteousandclearthatlcouldnothelpbutacceptdefeatgracious-
ly
Inthisdayandage,whenoneisconstantlybombardedby
wordswrittenbyapparentrobots,Mr.Weed'slettercameasawel-
comerelief.
Sincerely,
Mrs.AnneTumer
目录
目录
Unit7 Format and Structure of Business Correspondence
摸底考试
自测试题
Chapter Two Specimen Letters of Business Correspondence
Unit1 Contacting the Customers
Unit2 Status Enquiries
Unit3 Inquiry
Unit4 General View of Offer
Unit5 Firm Offer
Unit6 Non-firm Offer
Chapter One How to Write Business Correspondence
Unit7 Counter Offer
Unit8 Sales Letters
Unit9 Letters of Order
Unit10 Acceptance of Terms
Unit11 Shipment
Unit12 Commodity Inspection
Unit13 Payment
Unit14 Chartering of Ships
Unit15 Insurance
Unit16 Dispute and Claim
Introduction
Unit17 Agency and Compensation
Unit18 Joint Venture
Chapter Three Means of Business Correspondence
Unit1 Telegrams
Unit2 Telexes
Unit3 Faxes
参考答案
参考译文
Unit1 Writing Concise Sentences
Unit2 Keeping Your Reader's Interest
Unit3 Writing for Easy Reading
Unit4 Being Natural, Courteous,and Personal
Unit5 The Start and the Finish
Unit6 Planning and Writing Your Letter
?
Unit7 Format and Structure of Business Correspondence
摸底考试
自测试题
Chapter Two Specimen Letters of Business Correspondence
Unit1 Contacting the Customers
Unit2 Status Enquiries
Unit3 Inquiry
Unit4 General View of Offer
Unit5 Firm Offer
Unit6 Non-firm Offer
Chapter One How to Write Business Correspondence
Unit7 Counter Offer
Unit8 Sales Letters
Unit9 Letters of Order
Unit10 Acceptance of Terms
Unit11 Shipment
Unit12 Commodity Inspection
Unit13 Payment
Unit14 Chartering of Ships
Unit15 Insurance
Unit16 Dispute and Claim
Introduction
Unit17 Agency and Compensation
Unit18 Joint Venture
Chapter Three Means of Business Correspondence
Unit1 Telegrams
Unit2 Telexes
Unit3 Faxes
参考答案
参考译文
Unit1 Writing Concise Sentences
Unit2 Keeping Your Reader's Interest
Unit3 Writing for Easy Reading
Unit4 Being Natural, Courteous,and Personal
Unit5 The Start and the Finish
Unit6 Planning and Writing Your Letter
?
English business correspondence
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