Introduction to business
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ISBN：9787115172563
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简介
本书是“商学导论”(Introduction to Business)课程的优秀教材，
在我国高校教师中有较高知名度。本书据2007年最新版英文第4版影印，适
用于工商管理和应用英语专业的双语教学课程。
全书6篇共15章，全面概括地介绍了国际经贸理论，并着重分析了市场
经济环境以及在这种体制下工商企业如何经营管理的基本知识。主要包括
运营管理、市场营销、人力资源管理、会计与财务管理、商业伦理与社会
责任以及创办新企业等内容，并分别概述了各职能领域最重要的基本概念
、基本原理和主要理论。内容全面，案例生动，练习丰富。
本书主要读者对象为普通高校商务英语专业的学生，以及国际贸易、
国际经济、国际工商管理等专业的学生，同时也可为从事国际商贸工作的
人员提供参考。
目录
part ⅰ buasiness environment
chapter 1 motivesand functions of a business
chapter 2 business ethicsand social responsibility
chapter 3 assessing economic conditions
chapter 4 assessing global conditions
part ⅱ starting a new business
chapter 5 selecting a form of business ownership
chapter 6 entrepreneurshipand business planning
part ⅲ management
chapter7 managing effectively
chapter8 organizational structure
chapter9 improving productivity and quality
part ⅳ managing employees
chapter 10 motivating employees
chapter 11 hiring, training, and evaluating employees
part ⅴ marketing
chapter 12 creating and pricing products
chapter 13 distributing products
chapter 14 promoting products
part ⅵ financial management
. chapter 15 accounting and financial analysis
chapter 1 motivesand functions of a business
chapter 2 business ethicsand social responsibility
chapter 3 assessing economic conditions
chapter 4 assessing global conditions
part ⅱ starting a new business
chapter 5 selecting a form of business ownership
chapter 6 entrepreneurshipand business planning
part ⅲ management
chapter7 managing effectively
chapter8 organizational structure
chapter9 improving productivity and quality
part ⅳ managing employees
chapter 10 motivating employees
chapter 11 hiring, training, and evaluating employees
part ⅴ marketing
chapter 12 creating and pricing products
chapter 13 distributing products
chapter 14 promoting products
part ⅵ financial management
. chapter 15 accounting and financial analysis
Introduction to business
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