简介
本书根据作者多年的商务英语教学实践经验编写而成，将专业知识划
分为若干个情境，对内容进行提炼和整合，突出专业性和实用性，达到以
情景任务驱动教学的目的。
本书共分7个情境，内容涉及商务绪论、跨文化交际、人力资源、市场
营销、企业管理、国际贸易、金融学。本书以语言为基础，以商科知识为
依托，同时强调专业语言的使用能力培养，突出实训，强调专业知识和商
科语言的模块整体性和情境性，注重可操作性和模拟性。
本书适合作为高职高专商务英语专业教材，也适用于想学习商务英语
知识的读者，还可以作为一般商务和其他商科专业学生的参考用书，帮助
提高涉外岗位所需的实际英语和专业知识运用能力。
目录
前言
内容说明
Situation 1 Introductory Remarks
Task 1 The Definition of Business and Its Nature
Task 2 Business Ethics
Task 3 Business Strategies
Task 4 Business Environment
Situation 2 Intercultural Communication
Task 1 Business Introductions
Task 2 Business Etiquette
Task 3 Cross-cultural Communication Strategies
Task 4 Business Negotiation Strategies
Situation 3 Human Resource
Task 1 Introduction of Human Resource
Task 2 Recruitment
Task 3 Corporate Culture
Task 4 Training and Developing Employees
Situation 4 Marketing
Task 1 Marketing Concept
Task 2 Advertising
Task 3 Products
Task 4 Exhibition
Situation 5 Management
Task 1 The Development of Management Thought
Task 2 The Four Management Functions
Task 3 Areas of Management
Task 4 Managerial Skills
Task 5 Management System
Situation 6 International Trade
Task 1 Introduction of International Trade
Task 2 Import and Export Transactions
Task 3 Enquiry, Offer and Quotation
Task 4 Contract
Task 5 International Payment
Task 6 Trade Barriers
Task 7 Customs
Task 8 Inspection, Claim, Force Majeure and Arbitration
Task 9 International Cargo Transport
Task 10 International Cargo Transportation Insurance
Situation 7 Financing
Task 1 Currency
Task 2 Investment
Task 3 The International Monetary Fund (IMF)
参考文献
内容说明
Situation 1 Introductory Remarks
Task 1 The Definition of Business and Its Nature
Task 2 Business Ethics
Task 3 Business Strategies
Task 4 Business Environment
Situation 2 Intercultural Communication
Task 1 Business Introductions
Task 2 Business Etiquette
Task 3 Cross-cultural Communication Strategies
Task 4 Business Negotiation Strategies
Situation 3 Human Resource
Task 1 Introduction of Human Resource
Task 2 Recruitment
Task 3 Corporate Culture
Task 4 Training and Developing Employees
Situation 4 Marketing
Task 1 Marketing Concept
Task 2 Advertising
Task 3 Products
Task 4 Exhibition
Situation 5 Management
Task 1 The Development of Management Thought
Task 2 The Four Management Functions
Task 3 Areas of Management
Task 4 Managerial Skills
Task 5 Management System
Situation 6 International Trade
Task 1 Introduction of International Trade
Task 2 Import and Export Transactions
Task 3 Enquiry, Offer and Quotation
Task 4 Contract
Task 5 International Payment
Task 6 Trade Barriers
Task 7 Customs
Task 8 Inspection, Claim, Force Majeure and Arbitration
Task 9 International Cargo Transport
Task 10 International Cargo Transportation Insurance
Situation 7 Financing
Task 1 Currency
Task 2 Investment
Task 3 The International Monetary Fund (IMF)
参考文献
商务英语理论与实务
- 名称
- 类型
- 大小
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