简介
本书集时代性和可读性为一体的旅游英语阅读教程, 内容涉及旅游业的方方面面, 从旅游的基本槪念到其发展历史, 从旅游的规划管理到其意义与作用, 以及旅游资源、市场及营销、宾馆饭店、接待、机构等等, 适用于旅游管理专业高年级学生、旅游业管理人员, 使学生或有关人员在获得英语知识的同时, 能获得大量的旅游方面的知识.
目录
Chapter 1
What Is Tourism
Word List
Notes
Exercises
Chapter 2
Abridged History of Travel and Tourism
Word List
Notes
Exercises
Thomas Cook and Son
Chapter 3
Word List
Notes
Exercises
Chapter 4
Special Characteristics of Tourism
Word List
Notes
Exercises
Chapter 5
Reasons for Increased Travel and Recreation
Notes
Word List
Exercises
Chapter 6
On Being Abroad
Word List
Notes
Exercises
Chapter 7
Positive Impacts of Tourism
Word List
Notes
Exercises
Chapter 8
Negative Impacts of Tourism
Word List
Notes
Exercises
Chapter 9
Evaluating Tourist Resources
Word List
Notes
Exercises
Destinations——as Marketed in Tour Operators Brochures
Chapter 10
Word List
Notes
Exercises
Chapter 11
Tourist Images:Marketing Considerations
Word List
Notes
Exercises
Chapter 12
The Tourist Profile
Word List
Notes
Exercises
Chapter 13
Touristic Studies in Anthropological Perspective
Word List
Notes
Exercises
Chapter 14
Tourism Planning
Word List
Notes
Exercises
Chapter 15
Tourism in the Far East and Australasia
Word List
Notes
Exercises
Chapter 16
The Structure of West European Tourism
Word List
Notes
Exercises
Chapter 17
Reform and Opening of China s Tourism Industry
Word List
Notes
Exercises
Chapter 18
International Tourism:the Future
Word List
Notes
Exercises
参考文献
Selected Readings in Travel & Tourism
- 名称
- 类型
- 大小
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