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简介
本书分为7章59个单元300多个情景小标题,系统地展示商务接待、市场营销、有关展会、对外贸易、商务谈判、商务会议、人力资源等场合使用的各种语句,方便大家随查随用。本书是此套书的“线”,通过经纬交错的“线”精心编织成“网”,可将商务场景下所有可能会遇到的实战经典句“一网打尽”!本书可供外贸工作者、职场白领和欲参加BEC、托业等商务考试的人士学习参考。
目录
Chapter 1 Business Reception 商务接待
Unit 1 Picking Up the Client at the Airport机场接人/001
Unit 2 Accommodating the Client安排住所/006
Unit 3 Factory Tours参观工厂/009
Unit 4 Entertaining the Client款待客户/013
Unit 5 Presenting Gift礼尚往来/018
Unit 6 Seeing Off the Client送别客户/020
Chapter 2 Business Marketing 市场营销
Unit 1 Market Research市场调研/022
Unit 2 Advertising and Promotion广告宣传/025
Unit 3 Product Launch产品发布/031
Unit 4 Promoting Sales产品促销/034
Unit 5 After-Sale Service售后服务/041
Unit 6 Sale and Distribution销售情况/045
Chapter 3 About Exhibition 有关展会
Unit 1 Planning an Exhibition会展筹划/047
Unit 2 Preparation for Exhibition展前准备/049
Unit 3 Reception at the Hall展台接待/057
Unit 4 After the Show展后事宜/063
Unit 5 Attending the Trade Show参加外展/067
Chapter 4 Foreign Trade 对外贸易
Unit 1 Establishing Business Relations建立商贸关系/069
Unit 2 Calling for Bids and Tenders招标与投标/074
Unit 3 Inquiry,Quotation and Counter-Offer询盘、报盘和还盘/079
Unit 4 Order and Delivery订购与交货/084
Unit 5 Logistics and Transportation物流运输/091
Unit 6 Barter Trades易货贸易/094
Unit 7 Compensation Trade补偿贸易/096
Unit 8 Processing Trade加工贸易/102
Unit 9 Trade Mark,Copyright and Patent商标、版权和专利/105
Unit 10 Letter of Credit信用证/110
Unit 11 Credit and Financing信贷与融资/115
Unit 12 Customs Entries and Duties海关申报及关税/120
Unit 13 Import and Export进口与出口/125
Chapter 5 Business Negotiation 商务谈判
Unit 1 Price价格/129
Unit 2 Quality and Quantity质量和数量/135
Unit 3 Commission佣金/138
Unit 4 Packing包装/142
Unit 5 Agency代理/147
Unit 6 Insurance保险/152
Unit 7 Shipment装运/156
Unit 8 Payment支付/162
Unit 9 Technology Transfer技术转让/166
Unit 10 Contract Terms合同条款/172
Unit 11 Establishing Joint Venture合资企业/180
Unit 12 Claims索赔/185
Unit 13 Arbitration仲裁/192
Unit 14 Inspection商品检验/199
Chapter 6 Conference and Meeting 商务会议
Unit 1 Arranging for the Meeting安排会议/203
Unit 2 Setting Agenda设定议程/206
Unit 3 Beginning the Meeting会议开始/208……
Unit 1 Picking Up the Client at the Airport机场接人/001
Unit 2 Accommodating the Client安排住所/006
Unit 3 Factory Tours参观工厂/009
Unit 4 Entertaining the Client款待客户/013
Unit 5 Presenting Gift礼尚往来/018
Unit 6 Seeing Off the Client送别客户/020
Chapter 2 Business Marketing 市场营销
Unit 1 Market Research市场调研/022
Unit 2 Advertising and Promotion广告宣传/025
Unit 3 Product Launch产品发布/031
Unit 4 Promoting Sales产品促销/034
Unit 5 After-Sale Service售后服务/041
Unit 6 Sale and Distribution销售情况/045
Chapter 3 About Exhibition 有关展会
Unit 1 Planning an Exhibition会展筹划/047
Unit 2 Preparation for Exhibition展前准备/049
Unit 3 Reception at the Hall展台接待/057
Unit 4 After the Show展后事宜/063
Unit 5 Attending the Trade Show参加外展/067
Chapter 4 Foreign Trade 对外贸易
Unit 1 Establishing Business Relations建立商贸关系/069
Unit 2 Calling for Bids and Tenders招标与投标/074
Unit 3 Inquiry,Quotation and Counter-Offer询盘、报盘和还盘/079
Unit 4 Order and Delivery订购与交货/084
Unit 5 Logistics and Transportation物流运输/091
Unit 6 Barter Trades易货贸易/094
Unit 7 Compensation Trade补偿贸易/096
Unit 8 Processing Trade加工贸易/102
Unit 9 Trade Mark,Copyright and Patent商标、版权和专利/105
Unit 10 Letter of Credit信用证/110
Unit 11 Credit and Financing信贷与融资/115
Unit 12 Customs Entries and Duties海关申报及关税/120
Unit 13 Import and Export进口与出口/125
Chapter 5 Business Negotiation 商务谈判
Unit 1 Price价格/129
Unit 2 Quality and Quantity质量和数量/135
Unit 3 Commission佣金/138
Unit 4 Packing包装/142
Unit 5 Agency代理/147
Unit 6 Insurance保险/152
Unit 7 Shipment装运/156
Unit 8 Payment支付/162
Unit 9 Technology Transfer技术转让/166
Unit 10 Contract Terms合同条款/172
Unit 11 Establishing Joint Venture合资企业/180
Unit 12 Claims索赔/185
Unit 13 Arbitration仲裁/192
Unit 14 Inspection商品检验/199
Chapter 6 Conference and Meeting 商务会议
Unit 1 Arranging for the Meeting安排会议/203
Unit 2 Setting Agenda设定议程/206
Unit 3 Beginning the Meeting会议开始/208……
英文共同题名:Consolidate business English at every step
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