微信扫一扫,移动浏览光盘
简介
《全国商贸类"十一五"应用型教材?物流英语》内容简介为：进入21世纪，物流业在我国发展迅猛，但中国物流业人才却存在巨大缺口。为弥补这一缺陷，出版一些实用的、内容新颖的物流教材意义深远。目前图书市场上的物流教材众多，然而在使用过程中，人们普遍反映图书结构僵化，内容陈旧，对培养懂物流、懂技术、懂英语的应用型人才起不到应有的作用。为了适应当前教学及满足有关从业人员的需要，我们编写了《全国商贸类"十一五"应用型教材?物流英语》。
《全国商贸类"十一五"应用型教材?物流英语》在内容设计上有以下特点：
一是原汁原味。英语能力的提高不仅仅在记诵单词，大量外文的阅读也是非常重要的。《全国商贸类"十一五"应用型教材?物流英语》的内容来自国内外物流供应链领域的相关文献，是读者迅速提高英语水平的较好读物。
二是时效性。《全国商贸类"十一五"应用型教材?物流英语》所选用素材均为国内外最新资料，力争避免选用落后于时代的文字资料，将最前沿的物流管理理念、技术介绍给读者。
三是采用了案例，淡化读者在英文阅读方面惯有的排斥感，增强学习兴趣。
四是实用性。在每课后附有练习，对物流实践大有裨益。
《全国商贸类"十一五"应用型教材?物流英语》涉及物流概论、物流基本要素，如物流运输、库存、仓储、信息管理、物流单证等，以及比较前沿的第三方物流、物流客户服务、供应链管理、全球物流等相关内容。《全国商贸类"十一五"应用型教材?物流英语》共十一章，每章包括精读课文、案例、单词与专业术语、问答题等。
目录
目录
Unit 1 Introduction to Logistics
Text 1 The definitions of logistics
Text 2 Elements of logistics
Case:Efficient logistics vital for success
Unit 2 Transportation
Text 1 Modes of transportation
Text 2 Transport cost characteristics
Case:Chippy potato chip company
Unit 3 Inventory and Warehouse Management
Text 1 Inventory classifications
Text 2 Types of warehouses
Case:Jackson's warehouse
Unit 4 Packaging
Text 1 Purpose of packaging
Text 2 Packaging materials
Case 1:Dow Corning's packaging strategy
Case 2:Cisco's packaging case
Unit 5 Handling
Text 1 Handling systems
Text 2 Up and away with overhead cranes
Case:Automated case handling on the rise
Unit 6 Information Management
Text 1 About EDI
Text 2 RFID technologies
Case 1:EDI in E-commerce
Case 2:Application of RFID
Unit 7 Logistics Customer Service
Text 1 The introduction to logistics customer service
Text 2 Delivering customer value
Case:Managing events and promotions in the retail sector
Unit 8 The Third Party Logistics
Text 1 The introduction to TPL
Text 2 Matching supply chain and TPL strategies
Case 1:Choosing the TPL provider
Case 2:Cosfresh“Third Party Logistics”
Unit 9 Supply Chain Management
Text 1 Introduction to supply chain management
Text 2 Issues in supply chain management
Case:Toy supply chain
Unit 10 Logistics Documents
Text 1 Introduction to documents
Text 2 Major types of logistics documents
Case:Sample of an irrevocable documentary credit
Unit 11 Global Logistics
Text 1 Strategic options and management of global logistics
Text 2 The challenges of global logistics
Case:Nike—the logistics challenge of global business
References
?
!
Unit 1 Introduction to Logistics
Text 1 The definitions of logistics
Text 2 Elements of logistics
Case:Efficient logistics vital for success
Unit 2 Transportation
Text 1 Modes of transportation
Text 2 Transport cost characteristics
Case:Chippy potato chip company
Unit 3 Inventory and Warehouse Management
Text 1 Inventory classifications
Text 2 Types of warehouses
Case:Jackson's warehouse
Unit 4 Packaging
Text 1 Purpose of packaging
Text 2 Packaging materials
Case 1:Dow Corning's packaging strategy
Case 2:Cisco's packaging case
Unit 5 Handling
Text 1 Handling systems
Text 2 Up and away with overhead cranes
Case:Automated case handling on the rise
Unit 6 Information Management
Text 1 About EDI
Text 2 RFID technologies
Case 1:EDI in E-commerce
Case 2:Application of RFID
Unit 7 Logistics Customer Service
Text 1 The introduction to logistics customer service
Text 2 Delivering customer value
Case:Managing events and promotions in the retail sector
Unit 8 The Third Party Logistics
Text 1 The introduction to TPL
Text 2 Matching supply chain and TPL strategies
Case 1:Choosing the TPL provider
Case 2:Cosfresh“Third Party Logistics”
Unit 9 Supply Chain Management
Text 1 Introduction to supply chain management
Text 2 Issues in supply chain management
Case:Toy supply chain
Unit 10 Logistics Documents
Text 1 Introduction to documents
Text 2 Major types of logistics documents
Case:Sample of an irrevocable documentary credit
Unit 11 Global Logistics
Text 1 Strategic options and management of global logistics
Text 2 The challenges of global logistics
Case:Nike—the logistics challenge of global business
References
?
!
Logistics English
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
