Complete bilingual reader in international business

副标题:无

作   者:冯祥春,孙春立主编

分类号:H319.4

ISBN:9787810786737

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简介

  随着我国对外开放和对外经济贸易工作的发展,广大的涉外经济贸易工作者迫切需要学习对外经济贸易专业英语、提高阅读和翻译对外经济贸易文章的能力、扩大专业词汇和丰富对外经济贸易知识。为此目的,译者在多年从事对外经贸实际工作和教学的基础上,编选了《对外经济贸易文选》一书。   《文选》共遴选有关对外经济贸易的短文40篇,内容涉及国际贸易、进出口业务、营销学、外贸商情、市场调研、主要国别和地区介绍、跨国公司、日本综合商社、国际金融、外汇贸易、世界银行、国际经济关系、国际技术转让、合资企业和国际主要经贸组织等当代国际经济贸易的主要领域。

目录

  I.International trade
  1.The principles of international trade
  2.Current international trade
  3.Unique problems in international trade
  4.Import and export
  5.The export sales contract
  6.Shipping,insurance and customs
  7.Incoterms(2000)
  8.Letters of credit
  9.Free ports and foreigh-trade zones
  II.International economic relations and cooperation
  1.An overview of international economics
  2.The changing world and development
  3.Transnational corporations
  4.International technological transfer
  5.The joint international venture
  III.International finance
  1.The balance of international payments
  2.International banking
  3.Foreign exchange trading
  4.Foreign exchange
  5.The securities exchanges
  6.New York and American stock exchange composite transactions
  7.Commodity futures
  8.HSBC quarterly market report
  9.Surfing for international finance information
  IV.International economic and trade organizations
  1.WTO and its ironies
  2.WTO agrees on new round to open markets
  3.The world bank and the international monetary fund
  4.The functions of the world bank
  V.Regional economy
  1.The spread of China inc
  2.China and the U.S.
  3.U.S.needs new thinking on global trade
  4.The Asia pacific basin
  5.The european union
  6.The euro
  7.Japan's stumbling giants
  VI.Marketing
  1.Marketing
  2.The ten most common mistakes of new-to-export firms
  3.keeping the customers satisfied
  4.Consumer spending patterns in West Germany
  5.Trade information
  6.Trade news
  VII.Management,entrepreneurs and others
  1.The corporate structure
  2.Bill Gates
  3.Fortune 500
  4.E-life5.A leadership primer
  

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