简介
本书旨在商务知识和英语语言技能之间找到一个平衡点,以适合中国学生的方式对商务英语进行深入浅出的辅导和解析,确保学生在了解和掌握商务术语和基本商务概念后,能够更容易理解、把握商务文章和听力材料,在写作和口语上能做到言之有物、言之有据。基于此,本书主要包括以下几个模块:
(1)商务背景知识介绍:对课文所涉及的每个商务概念进行详细的解释和归纳。
(2)专业术语解析:除提供标准的中文译文外,并对每个词汇进行例释。
(3)课文主题术语汇编:着意挑选了课文中没有出现,但在实际商务环境下必须了解的一些商务术语。
(4)课文难句的英语解释:对课文阅读翻译部分作针对性的补充,即对课文难句作英文解释。
(5)课文阅读参考译文:给每个单元出现的阅读文章提供相应的中文译文,以确保覆盖每个句子和商务概念。
目录
前言
Unit 1 a Teamwork
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 1 b Communication
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 2 a Entertaining a Client
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 2 b Corporate Hospitality
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 3 a Ordering Goods
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 3 b Cash Flow
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 4 a Brand Power
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 4 b Public Relations
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 5 a Relocation
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 5 b New Premises
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 6 a Reporting Results
……
Unit 6 b Environmental Report
Unit 7 a Health and Safety
Unit 7 b Rights a Work
Unit 8 a Business Expenses
Unit 8 b Business Travel
Unit 9 a Flexible Benefits
Unit 9 b Staff Appraisal
Unit 10 a Marketing Disasters
Unit 10 b Going Global
Unit 1 a Teamwork
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 1 b Communication
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 2 a Entertaining a Client
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 2 b Corporate Hospitality
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 3 a Ordering Goods
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 3 b Cash Flow
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 4 a Brand Power
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 4 b Public Relations
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 5 a Relocation
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 5 b New Premises
Backgound Information
Essential Vocabulary
Glossary
Notes to the Unit
课文阅读参考译文
Unit 6 a Reporting Results
……
Unit 6 b Environmental Report
Unit 7 a Health and Safety
Unit 7 b Rights a Work
Unit 8 a Business Expenses
Unit 8 b Business Travel
Unit 9 a Flexible Benefits
Unit 9 b Staff Appraisal
Unit 10 a Marketing Disasters
Unit 10 b Going Global
Detailed guide to BEC vantage
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