Contemporary management English:skill training for spoken English & aural comprehension
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作 者：韩经纶主编
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ISBN：9787310024841
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简介
基于上述几种考虑，作者根据本人多年来从事管理学、国际企业管理、国际营销与国际贸易，特别是从事有关经济管理英语和商务英语教学与研究的经验，与外国友人长期交流并亲身参与涉外经贸活动的实践以及多次出国研修、访问与讲学的切身体会，又编写了这本《管理学英语一口语与听力训练(contemporary management englislr-skill trainingfor spokenenglish&aural omprehension)》，以适应改革开放和“后入世”时期发展的新形势和广大师生以及各方有关人士提高管理专业英语听、说能力的需要。
本教材是在广泛查阅、系统搜集与整理西方管理名著、标志性教材、有影响力的报纸、核心期刊的典型文章的基础上，经过精选、加工和编辑而成。其特点为：
(1)内容精炼，有代表性。不仅涵盖了管理学的主要内容，同时还反映了管理学的最新发展动向。
(2)体裁新颖，英语地道。本书将规范的语言以会话的形式表达出来，便于读者记忆和模仿。此外，还特意聘请了外国专家为本书录制了磁带，以供读者领略和享受地道英语语言、语调的美妙之处。
(3)全书结构合理，融学术性、专业性、实用性于一册。全书由30课组成，包括了管理学的主要内容以及实际管理活动的各主要环节和情景。每一课由一段对话、常用词语、句型练习、听力材料和各种对话练习构成。凡具备初步基础英语水平者都可以读懂和学好本书。
目录
目录
LESSON ONE A Dialogue between a New Management Trainee and a Receptionist
LESSON TWO The First Assignment
LESSON THREE Definition of "Management"
LESSoN FOUR Functions of Manufacturing Director
LESSON FIVE A Tour of the Factory
LESSON SIX The Organization of the Factory(1)
LESSON SEVEN The Organization of the Factory(2)
LESSON EIGHT A Work Study Survey
LESSON NINE Lunch in Canteen
LESSON TEN The Personnel Manager
LESSON ELEVEN Some Aspects of Selling and Marketing
LESSON TWELVE Some Explanation about Product Evaluation and Break-even Point
LESSON THIRTEEN Cost-effectiveness in Business
LESSON FOURTEEN In the Accounts Department (1)
LESSON FIFTEEN In the Accounts Department(2)
LESSON SIXTEEN The Role of Advertising, Public Relations and "Image"
LESSON SEVENTEEN The Role of Innovations in Business Activities
LESSON EIGHTEEN Model for the Communication Process
LESSON NINETEEN Factors Affecting Communication
LESSON TWENTY Levels of Communication in an Organization
LESSON TWENTY-ONE Does Management Have a Social Responsibility?
LESSON TWENTY-TWO Degrees of Social Responsibility
LESSON TWENTY-THREE Reasons for Entering International Markets
LESSON TWENTY-FOUR Types of International Business
LESSON TWENTY-FIVE Problems Associated with International Business
LESSON TWENTY-SIX Intellectual Capital
LESSON TWENTY-SEVEN Why Reengineer Management?
LESSON TWENTY-EIGHT Service Management
LESSON TWENTY-NINE Managing Change in an Organization
LESSON THIRTY Develop Knowledge Activists
LESSON ONE A Dialogue between a New Management Trainee and a Receptionist
LESSON TWO The First Assignment
LESSON THREE Definition of "Management"
LESSoN FOUR Functions of Manufacturing Director
LESSON FIVE A Tour of the Factory
LESSON SIX The Organization of the Factory(1)
LESSON SEVEN The Organization of the Factory(2)
LESSON EIGHT A Work Study Survey
LESSON NINE Lunch in Canteen
LESSON TEN The Personnel Manager
LESSON ELEVEN Some Aspects of Selling and Marketing
LESSON TWELVE Some Explanation about Product Evaluation and Break-even Point
LESSON THIRTEEN Cost-effectiveness in Business
LESSON FOURTEEN In the Accounts Department (1)
LESSON FIFTEEN In the Accounts Department(2)
LESSON SIXTEEN The Role of Advertising, Public Relations and "Image"
LESSON SEVENTEEN The Role of Innovations in Business Activities
LESSON EIGHTEEN Model for the Communication Process
LESSON NINETEEN Factors Affecting Communication
LESSON TWENTY Levels of Communication in an Organization
LESSON TWENTY-ONE Does Management Have a Social Responsibility?
LESSON TWENTY-TWO Degrees of Social Responsibility
LESSON TWENTY-THREE Reasons for Entering International Markets
LESSON TWENTY-FOUR Types of International Business
LESSON TWENTY-FIVE Problems Associated with International Business
LESSON TWENTY-SIX Intellectual Capital
LESSON TWENTY-SEVEN Why Reengineer Management?
LESSON TWENTY-EIGHT Service Management
LESSON TWENTY-NINE Managing Change in an Organization
LESSON THIRTY Develop Knowledge Activists
Contemporary management English:skill training for spoken English & aural comprehension
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