国际商务函电[电子资源.图书]

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作   者:刘惠玲,郐军主编

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ISBN:9787811343885

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简介

本教材内容涵盖了书信结构,建立业务关系,询盘、报盘和还盘,成交,支付方式,包装,装运,保险,索赔和理赔以及代理,投资,加工装配贸易和补偿贸易等其它贸易方式。在体例的安排上,该教材突出了技能培养。每章每课之首,概括阐述了本章的主要教学内容、写作技巧。全章课文学习结束后,又根据所学内容特别设计了“技能训练”,目的是为学生创造仿真的模拟情景和条件,加大语言训练的比重和力度。通过技能训练加深学生对国际贸易业务环节的理解,提高其商务英语运用的技能、技巧水平,使学生初步具备国际商务谈判的能力。

目录

   Chapter Ⅰ Establishment of Business Relations
  Introduction
  Lesson 1 Seeking Business Opportunities
  Lesson 2 Establishing Business Relations
  Lesson 3 Skill Training
   Useful Expressions on Establishment of Business Relations
   Appendix The Layout of a Business Letter
   Chapter Ⅱ Status Inquiry
  Introduction
  Lesson 4 Status Inquiry and Reply
  Lesson 5 Skill Training
   Useful Expressions on Credit Inquiries
   Chapter Ⅲ Enquiries and Offers
  Introduction
  Lesson 6 A First Enquiry
  Lesson 7 A Specific Enquiry
  Lesson 8 A Firm Offer
  Lesson 9 A Non-Firm Offer
  Lesson 10 Skill Training
   Useful Expressions on Enquiries and Offers
   Chapter Ⅳ Counter-offers
  Introduction
  Lesson 11 A Counter-offer on Scooter
  Lesson 12 A Reply to a Counter-offer
  Lesson 13 Skill Training
   Useful Expressions on Counter-offers
   Chapter Ⅴ Conclusion
  Introduction
  Lesson 14 An Initial Order
  Lesson 15 A Repeat Order
  Lesson 16 Confirmation of an Order
  Lesson 17 Offering Substitute
  Lesson 18 Sending an S/C
  Lesson 19 Skill Training
   Useful Expressions on Conclusion of Business
   Appendix Specimen of Sales Confirmation
   Chapter Ⅵ Payment
  Introduction
  Lesson 20 Asking for Payment by T/T
  Lesson 21 Accepting D/P Payment
  Lesson 22 Declining D/A Payment
  Lesson 23 Urging Establishment of L/C
  Lesson 24 Amending L/C to Allow Partial Shipment or Transshipment
  Lesson 25 Asking for L/C Amendment
  Lesson 26 Asking for L/C Extension
  Lesson 27 Skill Training
   Useful Expressions on Payment
   Appendix Specimen of L/C
   Chapter Ⅶ Packing
  Introduction
  Lesson 28 Shipping Marks
  Lesson 29 Packing Instructions
  Lesson 30 Skill Training
   Useful Expressions on Packing
   Chapter Ⅷ Shipment
  Introduction
  Lesson 31 Urging Shipment
  Lesson 32 Shipping Advice
  Lesson 33 Transshipment and Partial Shipment
  Lesson 34 Skill Training
   Useful Expressions on Shipment
   Appendix Incoterms 2000
   Chapter Ⅸ Insurance
  Introduction
  Lesson 35 Covering Insurance for the Buyer
  Lesson 36 Asking for Excessive Insurance
  Lesson 37 Skill Training
   Useful Expressions on Insurance
   Chapter Ⅹ Complaints and Claims
  Introduction
  Lesson 38 Claim for Damaged Goods
  Lesson 39 Settlement of Claim
  Lesson 40 Declining a Claim
  Lesson 41 Skill Training
   Useful Expressions on Complaints and Claims
   Appendix Inspection Procedures
   Chapter Ⅺ Agency
  Introduction
  Lesson 42 Intention of Granting Agency
  Lesson 43 Asking for Sole Agency
  Lesson 44 Decling a Request for Agency
   Useful Expressions on Agency
   Appendix Ⅰ.Compensation Trade
   Ⅱ.Processing Trade
   Ⅲ.Joint Venture
   Ⅳ.Invitation to Bid
  Useful Expressions on Agency, Compensation Trade, Processing & Assembling Trade,Joint Venture and Invitation to Bid
  

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国际商务函电[电子资源.图书]
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