旅游管理综合英语[电子资源.图书]

Unit One WHAT IS TOURISM Text A: What Is Tourism Text B: Trends in Tourism ExercisesUnit Two TOURISM ATTRACTIONS AND TOURISTS Text A: Tourism Attractions Text B: Motivations and Tourists ExercisesUnit Three TOURISM DEVELOPMENT AND SUSTAINABILITY Text A: Tourism Development Text B: The Principles of Sustainable Management ExercisesUnit Four TOURISM PLANNING Text A: Planning and Tourism Text B: Planning for and of Tourism ExercisesUnit Five TOURISM COMMUNICATION Text A: Communication : The Foundation Text B: Travel Industry and Internet Commerce ExercisesUnit Six TOURISM MARKETING. Text A: Strategic Tourism Marketing Text B: What Is Tourism Marketing ExercisesUnit Seven TRAVEL OPERATIONS Text A: Types of Travel Operations Text B: Sales ExercisesUnit Eight THE PROFESSION OF TOUR GUIDE Text A: The Qualifications of a Good Tour Guide Text B: Professional Standards for Hawaii's Guides ExercisesUnit Nine HOTEL (I) Text A: The Process of Hotel Management Text B: The Hotel as Theater ExercisesUnit Ten HOTEL (II) Text A: The Secret Service Text B: Pollution Solutions from Miami Inter—continental ExercisesUnit Eleven SHOPPING. Text A: Shopping in China Text B: The Urge to Shop ExercisesUnit Twelve BUSINESS OF LEISURE & RECREATION IN GENERAL Text A: The Nature of Leisure & Recreation Text B: Business of Leisure & Recreation with Economic Social Changes ExercisesUnit Thirteen LEISURE & RECREATION MANAGEMENT IN ACTION Text A: Trends of Business of Leisure & Recreation Text B. TQM in Business of Leisure & Recreation ExercisesUnit Fourteen HUMAN RESOURCES MANAGEMEN Text A: Why HR Matters Now More Than Ever? Text B: Power to the People ExercisesUnit Fifteen TRANSPORTATION Text A: Transportation Mode Selection Decisions Text B: Passenger Transport——Airline, Sea, Rail, Road ExercisesUnit Sixteen TOURISM CULTURE (I) Text A: Your Real World or Mine? Text B: Cultural Tourism ExercisesUnit Seventeen TOURISM CULTURE (II) Text A: The Effects of Culture on Travel Text B: How to Market Tourism Internationally? ExercisesUnit Eighteen CONVENTIONS AND EXHIBITIONS Text A: MICE as Defined Text B: Who Can Successfully Cope with Different Meeting Marlcets? Exercises主要参考书目