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目 录第1章 走进平面设计1.1 平面设计基础知识 ············ 0021.1.1什么是平面设计········ 0021.1.2平面设计的要素········ 0021.1.3常见平面设计软件········ 0041.2 平面设计的专业术语 ·········· 0061.2.1像素和分辨率··········· 0061.2.2矢量图和位图··········· 0081.2.3图像色彩模式··········· 0091.2.4常见图像文件格式········ 0101.3 平面设计的应用范围 ·········· 0111.3.1广告设计 ················ 0111.3.2书籍设计 ················ 0121.3.3刊物设计 ················ 0121.3.4包装设计 ················ 0121.3.5网页设计 ················ 0131.3.6标志设计 ················ 0131.3.7VI设计 ·················· 0141.4 上机实训 ··················· 015第2章 平面设计的创作要领2.1 平面设计的艺术创意 ·········· 0182.1.1艺术创意的原则········ 0182.1.2创意的获取·············· 0212.2 平面设计的作品赏析 ·········· 0242.2.1平面广告 ················ 0242.2.2产品包装 ················ 0252.2.3海报招贴 ················ 0252.2.4书籍装帧 ················ 0262.3 上机实训 ··················· 027第3章 广告设计3.1 制作中秋月饼广告 ············ 0293.1.1制作主题图像··········· 0293.1.2添加背景效果··········· 0363.1.3添加产品图像··········· 0383.1.4布局整体效果··········· 0413.2 上机实训 ···················· 049第4章 海报设计4.1 制作茶艺海报 ················ 0514.1.1制作背景图像··········· 0514.1.2添加主题图像··········· 0554.1.3丰富背景图像··········· 0614.1.4绘制绿叶 ················ 0654.1.5添加文字信息··········· 0714.2 上机实训 ···················· 074第5章 宣传单设计5.1 制作食品宣传单 ············· 0765.1.1创建标志 ················ 0765.1.2创建立体文字··········· 0825.1.3添加装饰图形··········· 0875.1.4制作宣传页背面········ 0965.2 上机实训 ···················· 102第6章 宣传册设计6.1 制作房地产宣传册 ············ 1046.1.1制作宣传册封面底图······ 1046.1.2制作封面标识文字········ 1156.1.3制作封面效果图像········ 1216.1.4制作宣传册内页········ 1276.2 上机实训 ··················· 137第7章 卡片设计7.1 制作美容院体验券 ············ 1397.1.1创建立体文字··········· 1397.1.2创建立体图形··········· 1467.1.3修饰美化背景··········· 1537.1.4添加文字信息··········· 1587.2 上机实训 ··················· 161第8章VI设计8.1 制作渔之味VI手册标志 ········1638.1.1标志设计 ················ 1638.1.2制作模板 ················ 1698.1.3标志制图 ················ 1738.1.4标志组合规范··········· 1758.1.5公司名片 ················ 1778.1.6信纸 ···················· 1808.1.7信封 ···················· 1848.2 上机实训 ···················· 188第9章 包装设计9.1 制作酒仙花生包装 ············ 1909.1.1绘制包装的刀版线········ 1909.1.2绘制包装上的图像········ 1989.1.3添加文字信息··········· 2089.1.4制作包装效果图········ 2119.2 上机实训 ··················· 214第10章 书籍装帧设计10.1 制作软件教程图书封面 ······· 21610.1.1新建文件并添加出血线···· 21610.1.2图层蒙版易容术········· 21810.1.3绘制大色块············· 22210.1.4添加底纹效果·········· 22910.1.5制作条码················ 23310.1.6添加文字················ 23610.2 上机实训 ·················· 240
目录
目 录
第1章 走进平面设计
1.1 平面设计基础知识 ············ 002
1.1.1什么是平面设计········ 002
1.1.2平面设计的要素········ 002
1.1.3常见平面设计软件········ 004
1.2 平面设计的专业术语 ·········· 006
1.2.1像素和分辨率··········· 006
1.2.2矢量图和位图··········· 008
1.2.3图像色彩模式··········· 009
1.2.4常见图像文件格式········ 010
1.3 平面设计的应用范围 ·········· 011
1.3.1广告设计 ················ 011
1.3.2书籍设计 ················ 012
1.3.3刊物设计 ················ 012
1.3.4包装设计 ················ 012
1.3.5网页设计 ················ 013
1.3.6标志设计 ················ 013
1.3.7VI设计 ·················· 014
1.4 上机实训 ··················· 015
第2章 平面设计的创作要领
2.1 平面设计的艺术创意 ·········· 018
2.1.1艺术创意的原则········ 018
2.1.2创意的获取·············· 021
2.2 平面设计的作品赏析 ·········· 024
2.2.1平面广告 ················ 024
2.2.2产品包装 ················ 025
2.2.3海报招贴 ················ 025
2.2.4书籍装帧 ················ 026
2.3 上机实训 ··················· 027
第3章 广告设计
3.1 制作中秋月饼广告 ············ 029
3.1.1制作主题图像··········· 029
3.1.2添加背景效果··········· 036
3.1.3添加产品图像··········· 038
3.1.4布局整体效果··········· 041
3.2 上机实训 ···················· 049
第4章 海报设计
4.1 制作茶艺海报 ················ 051
4.1.1制作背景图像··········· 051
4.1.2添加主题图像··········· 055
4.1.3丰富背景图像··········· 061
4.1.4绘制绿叶 ················ 065
4.1.5添加文字信息··········· 071
4.2 上机实训 ···················· 074
第5章 宣传单设计
5.1 制作食品宣传单 ············· 076
5.1.1创建标志 ················ 076
5.1.2创建立体文字··········· 082
5.1.3添加装饰图形··········· 087
5.1.4制作宣传页背面········ 096
5.2 上机实训 ···················· 102
第6章 宣传册设计
6.1 制作房地产宣传册 ············ 104
6.1.1制作宣传册封面底图······ 104
6.1.2制作封面标识文字········ 115
6.1.3制作封面效果图像········ 121
6.1.4制作宣传册内页········ 127
6.2 上机实训 ··················· 137
第7章 卡片设计
7.1 制作美容院体验券 ············ 139
7.1.1创建立体文字··········· 139
7.1.2创建立体图形··········· 146
7.1.3修饰美化背景··········· 153
7.1.4添加文字信息··········· 158
7.2 上机实训 ··················· 161
第8章VI设计
8.1 制作渔之味VI手册标志 ········163
8.1.1标志设计 ················ 163
8.1.2制作模板 ················ 169
8.1.3标志制图 ················ 173
8.1.4标志组合规范··········· 175
8.1.5公司名片 ················ 177
8.1.6信纸 ···················· 180
8.1.7信封 ···················· 184
8.2 上机实训 ···················· 188
第9章 包装设计
9.1 制作酒仙花生包装 ············ 190
9.1.1绘制包装的刀版线········ 190
9.1.2绘制包装上的图像········ 198
9.1.3添加文字信息··········· 208
9.1.4制作包装效果图········ 211
9.2 上机实训 ··················· 214
第10章 书籍装帧设计
10.1 制作软件教程图书封面 ······· 216
10.1.1新建文件并添加出血线···· 216
10.1.2图层蒙版易容术········· 218
10.1.3绘制大色块············· 222
10.1.4添加底纹效果·········· 229
10.1.5制作条码················ 233
10.1.6添加文字················ 236
10.2 上机实训 ·················· 240
第1章 走进平面设计
1.1 平面设计基础知识 ············ 002
1.1.1什么是平面设计········ 002
1.1.2平面设计的要素········ 002
1.1.3常见平面设计软件········ 004
1.2 平面设计的专业术语 ·········· 006
1.2.1像素和分辨率··········· 006
1.2.2矢量图和位图··········· 008
1.2.3图像色彩模式··········· 009
1.2.4常见图像文件格式········ 010
1.3 平面设计的应用范围 ·········· 011
1.3.1广告设计 ················ 011
1.3.2书籍设计 ················ 012
1.3.3刊物设计 ················ 012
1.3.4包装设计 ················ 012
1.3.5网页设计 ················ 013
1.3.6标志设计 ················ 013
1.3.7VI设计 ·················· 014
1.4 上机实训 ··················· 015
第2章 平面设计的创作要领
2.1 平面设计的艺术创意 ·········· 018
2.1.1艺术创意的原则········ 018
2.1.2创意的获取·············· 021
2.2 平面设计的作品赏析 ·········· 024
2.2.1平面广告 ················ 024
2.2.2产品包装 ················ 025
2.2.3海报招贴 ················ 025
2.2.4书籍装帧 ················ 026
2.3 上机实训 ··················· 027
第3章 广告设计
3.1 制作中秋月饼广告 ············ 029
3.1.1制作主题图像··········· 029
3.1.2添加背景效果··········· 036
3.1.3添加产品图像··········· 038
3.1.4布局整体效果··········· 041
3.2 上机实训 ···················· 049
第4章 海报设计
4.1 制作茶艺海报 ················ 051
4.1.1制作背景图像··········· 051
4.1.2添加主题图像··········· 055
4.1.3丰富背景图像··········· 061
4.1.4绘制绿叶 ················ 065
4.1.5添加文字信息··········· 071
4.2 上机实训 ···················· 074
第5章 宣传单设计
5.1 制作食品宣传单 ············· 076
5.1.1创建标志 ················ 076
5.1.2创建立体文字··········· 082
5.1.3添加装饰图形··········· 087
5.1.4制作宣传页背面········ 096
5.2 上机实训 ···················· 102
第6章 宣传册设计
6.1 制作房地产宣传册 ············ 104
6.1.1制作宣传册封面底图······ 104
6.1.2制作封面标识文字········ 115
6.1.3制作封面效果图像········ 121
6.1.4制作宣传册内页········ 127
6.2 上机实训 ··················· 137
第7章 卡片设计
7.1 制作美容院体验券 ············ 139
7.1.1创建立体文字··········· 139
7.1.2创建立体图形··········· 146
7.1.3修饰美化背景··········· 153
7.1.4添加文字信息··········· 158
7.2 上机实训 ··················· 161
第8章VI设计
8.1 制作渔之味VI手册标志 ········163
8.1.1标志设计 ················ 163
8.1.2制作模板 ················ 169
8.1.3标志制图 ················ 173
8.1.4标志组合规范··········· 175
8.1.5公司名片 ················ 177
8.1.6信纸 ···················· 180
8.1.7信封 ···················· 184
8.2 上机实训 ···················· 188
第9章 包装设计
9.1 制作酒仙花生包装 ············ 190
9.1.1绘制包装的刀版线········ 190
9.1.2绘制包装上的图像········ 198
9.1.3添加文字信息··········· 208
9.1.4制作包装效果图········ 211
9.2 上机实训 ··················· 214
第10章 书籍装帧设计
10.1 制作软件教程图书封面 ······· 216
10.1.1新建文件并添加出血线···· 216
10.1.2图层蒙版易容术········· 218
10.1.3绘制大色块············· 222
10.1.4添加底纹效果·········· 229
10.1.5制作条码················ 233
10.1.6添加文字················ 236
10.2 上机实训 ·················· 240
平面设计与应用
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