简介
《国际商务英语》内容选材范围广泛,词汇专业性强,文章篇幅适宜、实用性强,语言规范、流畅,注释详细、全面,是学习国际商务英语的良好工具。全书分为12章,含盖了国际贸易、国际营销、国际法律和管理、国际旅游、国际运输、国际贸易协作、合同、国际招标、国际投资、国际货币体系、电子商务以及银行业务等方面内容。
《国际商务英语》可以作为高等学校国际贸易专业的教材,也可供相关从业人员参考。
目录
chapter 1 international trade
section a introduction
section b barriers to international trade
section c the world trade organization
chapter 2 international marketing
section a introduction
section b the product life cycle
section c the pricing process
chapter 3 international law and practices
section a introduction
section b introduction to the law of wto
section c international chamber of commerce
chapter4 international tourism
section a introduction
section b tourism can play a key role in stimulus programs
section c the international tourism partnership
chapter5 internationaitransportation
section a introduction
section b functions of transportation
section c the international transportation management association"
chapter 6 international business writing
section a introduction
section b writing principles of the business letter
section c letters for establishing business relations
chapter 7 contract
section a introduction
section b some circumstances of setting a contract
section c contractual theory
chapter8 internationaitendering
section a introduction
section b bidding
section c legal liability
chapter 9 international investment
section a introduction
section b investment risk
section c investment management
chapter 10 international monetary system
section a introduction
section b international monetary fund
section c the european monetary system
chapter 11 electronic commerce
section a introduction
section b introduction of credit cards
section c the main instruments of electronic commerce
chapter 12 international banking business
section a introduction
section b risk management
section c balance sheet
附录一 常用商务英语名词缩略语及其英汉对照
附录二 常用贸易术语英汉对照
附录三 参考译文
附录四 习题参考答案
参考文献
section a introduction
section b barriers to international trade
section c the world trade organization
chapter 2 international marketing
section a introduction
section b the product life cycle
section c the pricing process
chapter 3 international law and practices
section a introduction
section b introduction to the law of wto
section c international chamber of commerce
chapter4 international tourism
section a introduction
section b tourism can play a key role in stimulus programs
section c the international tourism partnership
chapter5 internationaitransportation
section a introduction
section b functions of transportation
section c the international transportation management association"
chapter 6 international business writing
section a introduction
section b writing principles of the business letter
section c letters for establishing business relations
chapter 7 contract
section a introduction
section b some circumstances of setting a contract
section c contractual theory
chapter8 internationaitendering
section a introduction
section b bidding
section c legal liability
chapter 9 international investment
section a introduction
section b investment risk
section c investment management
chapter 10 international monetary system
section a introduction
section b international monetary fund
section c the european monetary system
chapter 11 electronic commerce
section a introduction
section b introduction of credit cards
section c the main instruments of electronic commerce
chapter 12 international banking business
section a introduction
section b risk management
section c balance sheet
附录一 常用商务英语名词缩略语及其英汉对照
附录二 常用贸易术语英汉对照
附录三 参考译文
附录四 习题参考答案
参考文献
国际商务英语
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