商务英语教师学养丛书：商务话语：篇章与语境

ANNA TROSBORG / POUL ERIK FLYVHOLM JORGENSEN 
Introduction 
VIJAY K. BHATIA 
Genres in Business Contexts 
POUL ERIK FLYVHOLM JORGENSEN 
Constructing Business Messages:From Context to Message Production 
KARIN SODE 
Relevance and Coherence in Decision-Making Meetings 
BRITT-LOUISE GUNNARSSON 
The Organization of Enterprise Discourse 
MARIA ISAKSSON 
Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging 
Business Genre 
CELINA FRADE 
Asymmetries in the Negotiation of International Contracts in Brazil 
AKIKO OKAMURA 
What Do You Call Your Colleagues? Address-Forms in Cross-Cultural Communication 
ANNA TROSBORG / PHILIP SHAW 
Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling 
PHILIP SHAW / OFELIA A. PALERMO / PAUL GILLAERTS / 
J. PIET VERCKENS / MIDORI SHINOHARA / EVERETT JACOBS 
Prescriptive Business Pragmatics:How Valid Is It across Cultures?