英文共同题名:Business English a reading course

副标题:无

作   者:虞苏美,张春柏总主编;吴长镛主编

分类号:H319.4

ISBN:9787040332063

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简介

本教材把英语语言知识与商务专业知识有机结合起来,内容丰富,新颖,涵盖面广,贴近当前经济形势与学生将来可能进行的商务活动,使学生在学习英语的同时,获得实用的商务知识。考虑到商务英语初学者的英语语言基础尚不扎实,以前又很少接触商务材料,我们对教材中涉及商务知识的阅读材料作了精心设计:随着学生在其他专业课中商务知识的逐步增大。

目录

Unit 1
Part A Text
Text A Advertising
Text B A Surge in Online Ads
Part B Fast Reading

Unit 2
Part A Text
Text A Money and Its Functions
Text B Are We Headed for the Cashless Society?
Part B Fast Reading

Unit 3
Part A Text
Text A Steps in Entering Business in China
Text B KFC China's Recipe for Success
Part B Fast Reading

Unit 4
Part A Text
Text A Marketing and Selling to Chinese Businesses (Ⅰ)
Text B Marketing and Selling to Chinese Businesses (Ⅱ)
Part B Fast Reading

Unit 5
Part A Text
Text A The Job Search
Text B Women Need Not Apply
Part B Fast Reading

Unit 6
Part A Text
Text A Protecting Against Economic Loss (Ⅰ)
Text B Protecting Against Economic Loss (Ⅱ)
Part B Fast Reading

Unit 7
Part A Text
Text A Management: Its Meaning and Purpose
Text B Wal-Mart's Magic Moment
Part B Fast Reading

Unit 8
Part A Text
Text A Accounting
Text B Finance: Basic Concepts
Part B Fast Reading

Unit 9
Part A Text
Text A Stocks and Bonds (Ⅰ)
Text B Stocks and Bonds (Ⅱ)
Part B Fast Reading

Unit 10
Part A Text
Text A Types of Products
Text B Packaging
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key

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英文共同题名:Business English a reading course
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