简介
《国际商务管理(英文版)》的编写借鉴英国国家职业资格证书（NVQ）教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践，从选材、体例到评价都体现了国际上先进的职业教育理念。
《国际商务管理(英文版)》率先应用多元化评价体系，教材中配备了操作性强、评估标准明确的“教学评估指导”，要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习，培养学生良好的自学能力和自我评价能力。
目录
Chapter 1 Foundations of Management
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Chapter 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Chapter 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Chapter 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Chapter 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Chapter 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Chapter 7 Human Resource Management
Part I Introduction
Part II Human Resource Management Activities
Part III Environmental Concerns and Current Issues
Chapter 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part III Merger and Acquisition
Chapter 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Chapter 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part IH Project Management
Appendix
Assessment Guidance
Aims
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Student/Assessor
Assessment Criteria
Bibliography
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Chapter 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Chapter 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Chapter 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Chapter 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Chapter 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Chapter 7 Human Resource Management
Part I Introduction
Part II Human Resource Management Activities
Part III Environmental Concerns and Current Issues
Chapter 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part III Merger and Acquisition
Chapter 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Chapter 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part IH Project Management
Appendix
Assessment Guidance
Aims
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Student/Assessor
Assessment Criteria
Bibliography
International business management
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