新编商务英语泛读.4

unit 1.

part a text

text a public relations

text b disney expands its product mix

part b fast reading

unit 2

part a text

text a reflex buying

text b her choice

part b fast reading

unit 3

part a text

text a marketing wizard

text b marge, a top-notch salesperson

part b fast reading

unit 4

part a text

text a eight steps to success in negotiating

text b funds find a mutual admiration society

part b fast reading

.unit 5

part a text

text a going downmarket

text b getting a grip on the market

part b fast reading

test 1..

unit 6

part a text

text a a dragon raises its head

text b a critical eye on shanghai

part b fast reading

unit 7

part a text

text a h-share fever

text b when it pays to list at home

part b fast reading

unit 8

part a text

text a window of opportunity

text b mrs. wang gets a taste for credit

part b fast reading

unit 9

part a text

text a china's hi-tech lure

text b small, supple and successful

part b fast reading

unh 10

part a text

text a currency questions

text b a brave new world?

part b fast reading

test 2

vocabulary

key...