Career express business english comprehensive course

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作   者:贺雪娟,朱毅恒主编

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ISBN:9787040302554

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简介

为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专商务英语专业学生使用的一套精品教材。其主要特点体现在如下几个方面:1.内容丰富,选材新颖,语言地道,配有插图。2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。 3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

目录

Unit 1 International Business
 Section I Lead-in
 Section Ⅱ Reading International Business
 Section Ⅲ Language Focus
 Vocabulary International Business
 Grammar Gerunds and Infinitives
 Translation Economic Globalization
 Section IV Business Writing Fax
 Section V Listening & Speaking Making Business Appointments
 Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
 Section I Lead-in
 Section Ⅱ Reading Nestle S.A.
 Section m Laguage Focus
 Vocabulary Business Expansion
 Grammar Participles
 Translation Company Prospectus
 Section IV Business Writing Resume
 Section V Listening & Speaking Job Interview in a Multinational Company
 Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
 Section I Lead-in
 Section II Reading Market Assessment
 Section HI Language Focus
 Vocabulary Business Plan
 Grammar Direct and Indirect Questions
 Translation A Business Plan
 Section IV Business Writing Meeting Minutes
 Section V Listening & Speaking Holding a Business Plan Meeting
 Section Ⅵ Business Etiquette Etiquette for Event Planning
 Review 1-3
Unit 4 Business Relationships
 Section I Lead-in
 Section II Reading Corporate Sponsorship
 Section m Language Focus
 Vocabulary Corporate Sponsorship Concept
 Grammar The Usage of "It"
 Translation Business Relationships
 Section 1V Business Writing Letters of invitation
 Section V Listening & Speaking Inviting Skills
 Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
 Section I Lead-in
 Section H Reading Marketing Research
 Section Ⅲ Language Focus
 Vocabulary Marketing
 Grammar Existential Sentences
 Translation Marketing Activities
 Section IV Business Writing Marketing Research Questionnaires
 Section V Listening & Speaking Describing Marketing Graphs
 Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
 Section I Lead-in
 Section Ⅱ Reading Corporate Advertising
 Section Ⅲ Language Focus
 Vocabulary Advertising Expressions
 Grammar Nominal Clauses
 Translation Advertising Activities
 Section IV Business Writing Short Reports
 Section V Listening & Speaking Business Telephoning
 Section VI Business Etiquette Advertising Etiquette
 Review 4-6
Unit 7 Import and Export
 Section I Lead-in
 Section II Reading Import and Export Business
 Section Ⅲ Language Focus
 Vocabulary Import and Export Business Words
 Grammar Relative Clause
 Translation Import and Export Activities
 Section IV Business Writing Letters to Establish Business Relations
 Section V Listening & Speaking Negotiation Skills
 Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
 Section Ⅰ Lead-in
 Section II Reading Investments and the Investment Process
 Section Ⅲ Language Focus
 Vocabulary Investment
 Grammar Adverbial Clause
 Translation Investing Activities
 Section IV Business Writing Credit Inquiry Letter
 Section V Listening & Speaking Participating in a Discussion
 Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
 Section Ⅰ Lead-in
 Section Ⅱ Reading Trade Exhibition Trends
 Section Ⅲ Language Focus
 Vocabulary Exhibition and Trade Fairs
 Grammar Subjunctive Mood
 Translation Exhibition Activity
 Section IV Business Writing A Letter of Application
 Section V Listening & Speaking Questioning and Listening Skills
 Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
 Section I Lead-in
 Section II Reading Manage Your Customer Care
 Section m Language Focus
 Vocabulary Customer Relationship Management
 Grammar Agreement of Subject and Verb
 Translation CRM Sentences
 Section IV Business Writing Letters of Appreciation
 Section V Listening & Speaking Approaching Customers
 Section VI Business Etiquette How Can Customer Service Be Friendly
 Review 7-10
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