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简介
为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专商务英语专业学生使用的一套精品教材。其主要特点体现在如下几个方面:1.内容丰富,选材新颖,语言地道,配有插图。2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。 3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。
目录
Unit 1 International Business
Section I Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Vocabulary International Business
Grammar Gerunds and Infinitives
Translation Economic Globalization
Section IV Business Writing Fax
Section V Listening & Speaking Making Business Appointments
Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
Section I Lead-in
Section Ⅱ Reading Nestle S.A.
Section m Laguage Focus
Vocabulary Business Expansion
Grammar Participles
Translation Company Prospectus
Section IV Business Writing Resume
Section V Listening & Speaking Job Interview in a Multinational Company
Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
Section I Lead-in
Section II Reading Market Assessment
Section HI Language Focus
Vocabulary Business Plan
Grammar Direct and Indirect Questions
Translation A Business Plan
Section IV Business Writing Meeting Minutes
Section V Listening & Speaking Holding a Business Plan Meeting
Section Ⅵ Business Etiquette Etiquette for Event Planning
Review 1-3
Unit 4 Business Relationships
Section I Lead-in
Section II Reading Corporate Sponsorship
Section m Language Focus
Vocabulary Corporate Sponsorship Concept
Grammar The Usage of "It"
Translation Business Relationships
Section 1V Business Writing Letters of invitation
Section V Listening & Speaking Inviting Skills
Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
Section I Lead-in
Section H Reading Marketing Research
Section Ⅲ Language Focus
Vocabulary Marketing
Grammar Existential Sentences
Translation Marketing Activities
Section IV Business Writing Marketing Research Questionnaires
Section V Listening & Speaking Describing Marketing Graphs
Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
Section I Lead-in
Section Ⅱ Reading Corporate Advertising
Section Ⅲ Language Focus
Vocabulary Advertising Expressions
Grammar Nominal Clauses
Translation Advertising Activities
Section IV Business Writing Short Reports
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Advertising Etiquette
Review 4-6
Unit 7 Import and Export
Section I Lead-in
Section II Reading Import and Export Business
Section Ⅲ Language Focus
Vocabulary Import and Export Business Words
Grammar Relative Clause
Translation Import and Export Activities
Section IV Business Writing Letters to Establish Business Relations
Section V Listening & Speaking Negotiation Skills
Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
Section Ⅰ Lead-in
Section II Reading Investments and the Investment Process
Section Ⅲ Language Focus
Vocabulary Investment
Grammar Adverbial Clause
Translation Investing Activities
Section IV Business Writing Credit Inquiry Letter
Section V Listening & Speaking Participating in a Discussion
Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Vocabulary Exhibition and Trade Fairs
Grammar Subjunctive Mood
Translation Exhibition Activity
Section IV Business Writing A Letter of Application
Section V Listening & Speaking Questioning and Listening Skills
Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section m Language Focus
Vocabulary Customer Relationship Management
Grammar Agreement of Subject and Verb
Translation CRM Sentences
Section IV Business Writing Letters of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette How Can Customer Service Be Friendly
Review 7-10
Glossary
Section I Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Vocabulary International Business
Grammar Gerunds and Infinitives
Translation Economic Globalization
Section IV Business Writing Fax
Section V Listening & Speaking Making Business Appointments
Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
Section I Lead-in
Section Ⅱ Reading Nestle S.A.
Section m Laguage Focus
Vocabulary Business Expansion
Grammar Participles
Translation Company Prospectus
Section IV Business Writing Resume
Section V Listening & Speaking Job Interview in a Multinational Company
Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
Section I Lead-in
Section II Reading Market Assessment
Section HI Language Focus
Vocabulary Business Plan
Grammar Direct and Indirect Questions
Translation A Business Plan
Section IV Business Writing Meeting Minutes
Section V Listening & Speaking Holding a Business Plan Meeting
Section Ⅵ Business Etiquette Etiquette for Event Planning
Review 1-3
Unit 4 Business Relationships
Section I Lead-in
Section II Reading Corporate Sponsorship
Section m Language Focus
Vocabulary Corporate Sponsorship Concept
Grammar The Usage of "It"
Translation Business Relationships
Section 1V Business Writing Letters of invitation
Section V Listening & Speaking Inviting Skills
Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
Section I Lead-in
Section H Reading Marketing Research
Section Ⅲ Language Focus
Vocabulary Marketing
Grammar Existential Sentences
Translation Marketing Activities
Section IV Business Writing Marketing Research Questionnaires
Section V Listening & Speaking Describing Marketing Graphs
Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
Section I Lead-in
Section Ⅱ Reading Corporate Advertising
Section Ⅲ Language Focus
Vocabulary Advertising Expressions
Grammar Nominal Clauses
Translation Advertising Activities
Section IV Business Writing Short Reports
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Advertising Etiquette
Review 4-6
Unit 7 Import and Export
Section I Lead-in
Section II Reading Import and Export Business
Section Ⅲ Language Focus
Vocabulary Import and Export Business Words
Grammar Relative Clause
Translation Import and Export Activities
Section IV Business Writing Letters to Establish Business Relations
Section V Listening & Speaking Negotiation Skills
Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
Section Ⅰ Lead-in
Section II Reading Investments and the Investment Process
Section Ⅲ Language Focus
Vocabulary Investment
Grammar Adverbial Clause
Translation Investing Activities
Section IV Business Writing Credit Inquiry Letter
Section V Listening & Speaking Participating in a Discussion
Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Vocabulary Exhibition and Trade Fairs
Grammar Subjunctive Mood
Translation Exhibition Activity
Section IV Business Writing A Letter of Application
Section V Listening & Speaking Questioning and Listening Skills
Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section m Language Focus
Vocabulary Customer Relationship Management
Grammar Agreement of Subject and Verb
Translation CRM Sentences
Section IV Business Writing Letters of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette How Can Customer Service Be Friendly
Review 7-10
Glossary
Career express business english comprehensive course
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