简介
本系列教材是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该项目由广东省教育厅牵头，与英国文化委员会合作开发，在教育部高职高专教育英语课程教学指导委员会的具体指导下，由深圳职业技术学院应用外国语学院负责实施。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，最终形成了本套国际商务系列双语教材。
目录
目录
Part Ⅰ For Students
Unit One International Business Environment
1．1 Economic Conditions
1．2 Industry Conditions
1．3 Global Conditions
Unit Two Foundations of Management
2．1 Defining Management
2．2 The Essence of Management
2．3 The Development of Management Thoughts
Unit Three Strategic Management
3．1 Strategy and Strategic Management
3．2 The Strategic Management Process
3．3 Levels of Strategy
Unit Four Business Organizations
4．1 Business Planning
4．2 Organization Charts and Organization Structure
4．3 Forms of Business Ownership
Unit Five Organizational Culture
5．1 Getting to Know Organizational Culture
5．2 Identifying Types of Organizational Culture
5．3 Learning to Read Organizational Culture
5．4 Diagnosing Organizational Culture
Unit Six Management Communlcation
6．1 Introduction to Communication
6．2 Organizational Communication
6．3 Communication as a Manager
Unit Seven Operations Management
7．1 Definition and Strategies of Operations Management
7．2 Operations Controls
7．3 Production Processes and Technology
Unit Eight Human Resources Management
8．1 Introduction
8．2 HumanResources Management Activities
8．3 Environmental Concerns and Current Issues
Unit Nine Financial Management
9．1 Accounting and Financial Analysis
9．2 Financing
9．3 Business Expanding
Unit Ten Marketing Management
10．1 Developing and Pricing Products
10．2 Distributing Products
10．3 Promoting Products
Unit Eleven Management Informaton System
11．1 Introduction to MIS
11．2 MIS Resources
11．3 Reengineering
Unit Twelve Project Management
12．1 Introduction to a Project
12．2 Project Life Cycle
12．3 Project Management
Appendix 1 Business Terms Bank(词汇总表)
Appendix 2 References
Part Ⅱ For Teachers
Assessment Guidance
Aims
Overall structure for elements
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Candidate/Assessor/Internal Verifier
Grading System
Assessment Records for Unit One
Assessment Records for Unit Two
Assessment Records for Unit Three
Assessment Records for Unit Four
Assessment Records for Unit Five
Assessment Records for Unit Six
Assessment Records for Unit Seven
Assessment Records for Unit Eight
Assessment Records for Unit Nine
Assessment Records for Unit Ten
Assessment Records for Unit Eleven
Assessment Records for Unit Twelve
YO
Part Ⅰ For Students
Unit One International Business Environment
1．1 Economic Conditions
1．2 Industry Conditions
1．3 Global Conditions
Unit Two Foundations of Management
2．1 Defining Management
2．2 The Essence of Management
2．3 The Development of Management Thoughts
Unit Three Strategic Management
3．1 Strategy and Strategic Management
3．2 The Strategic Management Process
3．3 Levels of Strategy
Unit Four Business Organizations
4．1 Business Planning
4．2 Organization Charts and Organization Structure
4．3 Forms of Business Ownership
Unit Five Organizational Culture
5．1 Getting to Know Organizational Culture
5．2 Identifying Types of Organizational Culture
5．3 Learning to Read Organizational Culture
5．4 Diagnosing Organizational Culture
Unit Six Management Communlcation
6．1 Introduction to Communication
6．2 Organizational Communication
6．3 Communication as a Manager
Unit Seven Operations Management
7．1 Definition and Strategies of Operations Management
7．2 Operations Controls
7．3 Production Processes and Technology
Unit Eight Human Resources Management
8．1 Introduction
8．2 HumanResources Management Activities
8．3 Environmental Concerns and Current Issues
Unit Nine Financial Management
9．1 Accounting and Financial Analysis
9．2 Financing
9．3 Business Expanding
Unit Ten Marketing Management
10．1 Developing and Pricing Products
10．2 Distributing Products
10．3 Promoting Products
Unit Eleven Management Informaton System
11．1 Introduction to MIS
11．2 MIS Resources
11．3 Reengineering
Unit Twelve Project Management
12．1 Introduction to a Project
12．2 Project Life Cycle
12．3 Project Management
Appendix 1 Business Terms Bank(词汇总表)
Appendix 2 References
Part Ⅱ For Teachers
Assessment Guidance
Aims
Overall structure for elements
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Candidate/Assessor/Internal Verifier
Grading System
Assessment Records for Unit One
Assessment Records for Unit Two
Assessment Records for Unit Three
Assessment Records for Unit Four
Assessment Records for Unit Five
Assessment Records for Unit Six
Assessment Records for Unit Seven
Assessment Records for Unit Eight
Assessment Records for Unit Nine
Assessment Records for Unit Ten
Assessment Records for Unit Eleven
Assessment Records for Unit Twelve
YO
International business management
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