新编旅游英语教程（第三版）

Unit One
Text A Travel as an Industry
Text B Who Travels Today?
Supplementary Reading
Basic Approaches to the Study of Tourism (I)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Supplementary Reading
Basic Approaches to the Study of Tourism (II)
Unit Three
Text A Benefits and Costs of Tourism
Text B The International Tourist
Supplementary Reading
Common Health Problems
Unit Four
Text A Economic Impacts of Tourism
Text B Cultural Effects of Tourism
Supplementary Reading
Tourism’s Impact on New York City
Unit Five
Text A What is Hospitality Management?
Text B Planned Play Environments
Supplementary Reading
Trends in the Lodging Industry
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Supplementary Reading
Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Supplementary Reading
Early Food Services
Unit Eight
Text A China’s Hotel Industry
Text B Thomas Cook
Supplementary Reading
The Growth of Hotel Chains
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Supplementary Reading
The Walt Disney Company
Unit Ten
Text A Attractions
Text B Atlantic City
Supplementary Reading
Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Supplementary Reading
The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Supplementary Reading
Establishing a Promotional Mix for Travel Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Supplementary Reading
Tour Wholesalers and Operators
Unit Fourteen
Text A Behavior of Individual Customers
Text B Interpersonal Factors
Supplementary Reading
Understanding Customer Behavior: Patchwork Quilt Country Inn
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Supplementary Reading
Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Supplementary Reading
Types of Destinations—Travel Experiences