商务英语实用写作

Chapter 1Business Writing and Communication
1Introduction to Business Writing and Communication
2The Power of Communication
3Conceptual Model
Exercises

Chapter 2Business Writing Styles
1Types of Business Writing
2Principles of Business Writing
3Formal and Informal Styles
Exercises

Chapter 3Language Skills and Writing Techniques
1Writing Techniques
2Language Skills
3Tips for Business Writing
Exercises

Chapter 4Abstract Writing
1Definition and Length of Abstract
2Types of Abstracts
3Functions of Abstracts
4Procedures and Rules for Writing Abstracts
5Some Suggestions for Preparing an Abstract
6Examples of Abstract
Exercises

Chapter 5Business Letter Writing
1The Introduction of Business Letters
2Writing Principles of Effective Business Letters
3The Structure of Business Letters
4The Layout of Business Letters
5Typical Examples of Business Letters
Exercises

Chapter 6JobRelated Writings
1Rsum or Curriculum Vitae Writing
2Application Letter Writing
3Memo and Email Writing
Exercises

Chapter 7Social Letter Writings
1Letters of Congratulation
2Thank You Letters
3Apology Letters
4Holiday Letters
5Complaint Letters
Exercises

Chapter 8Office Routine Letters
1Invitation Letters
2Introduction Letters
3A Business Itinerary
4Notification Letter
Exercises

Chapter 9Business Report Writing
1Classification of Business Report
2Instructions for Writing Business Report
Exercises

Chapter 10Contract Writing
1The Introduction of Business Contracts
2The Establishment of Business Contracts
3The Structure of Business Contracts
4The Features of Business Contracts
5Typical Samples of Business Contracts
Exercises

Chapter 11Company Profiles
1Definition and Criteria of a Company Profile
2The Writing of a Company Profile
3Description of a Company Organization
4Features of English Corporate Profiles
5Samples of Corporate Profiles
Exercises

Chapter 12Business Advertisements
1Advantages and Disadvantages of Advertisements
2Six Laws of Small Business Advertising Success
3Choosing Right Advertisement for Business
4Choosing Right Media of Advertisements
5How to Design an Advertisement
6Language Features of Advertisement
Exercises

Chapter 13Business Proposal
1Types of Proposal
2Managing Business Proposal
3Writing a Business Proposal
4Example of a Request for Proposal
Exercises

Chapter 14Corporate Governance
1Rights and Equitable Treatment of Shareholders
2Codes and Guidelines
3Mechanisms and Controls
4Principles of Good Corporate Governance
5Examples of Corporate Governance
Exercises

Chapter 15Business Charter
1Definition of Business Charter
2Corporate Charter Number
3Standard Business Charter Template
4Example of Corporate Charter
Exercises