Office English that’s how natives speak

Chapter1 公司简报
1-1 公司简介 Introducing the Company.......... 2
1-2 产品介绍 Product Introduction.................. 6
1-3 图表运用 Using Graphs in a Presentation.. 10
1-4 业绩描述 Performance Description........... 15
1-5 管理风格 Management Style..................... 19
1-6 企业文化 Corporate Culture...................... 24
1-7 商业环境 Business Environment............... 29
Chapter2 电话沟通
2-1 接打电话 Making calls.............................. 34
2-2 电话留言 Leaving a Message................... 39
2-3 回复电话 Returning the Call...................... 44
2-4 电话预约 Making Appointments................ 49
2-5 变更预约 Changing Appointments..............53
Chapter3 商务战略
3-1 市场调查 Market Study.............................. 60
3-2 促销方案 Sales Promotion......................... 64
3-3 网上营销 Online Marketing....................... 69
3-4 广告企划 Advertising................................74
Chapter4 商务会议
4-1 会议筹备 Preparation for a Meeting.......... 80
4-2 会前致辞 Opening Speech....................... 85
4-3 讨论议题 Discussion................................. 89
4-4 陈述意见 Representing Ideas................... 94
4-5 赞成与反对 Agreement & Disagreement.....99
4-6 会议结束 Closing a Meeting..................... 10
Chapter5 接待客户
5-1 迎接客户 Greeting Client........................110
5-2 客户引荐 Clients Recommendation........115
5-3 商务着装 Business Dress Code..............120
5-4 宴会邀请 A Dinner Invitation...................125
5-5 商务用餐 At Dinner.................................129
5-6 实地参观 Site Visit...................................134
5-7 洽谈合作 Business Cooperation.............138
5-8 送别客户 Seeing Off Clients....................143
Chapter6 商务谈判
6-1 讨论底线 The Bottom Line of Discussion..150
6-2 让步确认 Concession and Confirmation...155
6-3 支付方式 Modes of Payment..................161
6-4 商标谈判 Negotiation on Trademarks.....168
6-5 价格谈判 Negotiation on Prices..............172
6-6 代理方式 Agent Approaches..................178
6-7 合约洽谈 Contract Negotiation...............183
Chapter7 商务活动
7-1 开信用证 Opening a L/C.........................190
7-2 协商代理 Agency....................................195
7-3 新品发布 New Product Launch...............200
7-4 参加展会 Exhibition.................................205
Chapter8 商务旅行
8-1 预订机票 Booking a Ticket......................212
8-2 办理登机 Airport Checking in..................217
8-3 通关入境 Entering a Country...................222
8-4 宾馆预订 Making Hotel Reservations......227
8-5 登记入住 Hotel Checking in....................232
8-6 客房服务 Room Service..........................237
8-7 拜访客户 Calling on a Client...................242
Chapter9 商务休闲
9-1 观光游览 Sightseeing.............................248
9-2 城市介绍 City Introduction......................253
9-3 吃吃喝喝 Eating and Drinking.................258
9-4 逛街购物 Shopping.................................262
Chapter10商务贸易
10-1 建立关系 Establishing Business Relations....268
10-2 询价议价 Inquiry and Bargaining...........274
10-3 查看样品 Sample Inspection..................280
10-4 包装运输 Package and Transportation...285
10-5 保险业务 Insurance................................291
10-6 确定订单 Orders Confirmation...............298
10-7 支付款项 Effecting Payment...................304
10-8 诉诸仲裁 Resorting to Arbitration...........310
10-9 产品索赔 Product Claim.........................315
10-10 解决冲突 Resolving Conflicts...............320
10-11 处理投诉 Dealing with Complaints.......325
Chapter11企业人文
11-1 公司福利 Company Benefits..................330
11-2 年终考核 Achievement Assessment......336
11-3 人事调动 Personnel Transfer..................342
11-4 鼓励&帮助 Encouraging and Helping...  347
11-5 意见&建议 Advice and Suggestions...... 355