简介
书中主要内容涉及建交、资信调查、询盘、发盘、商务谈判、促销、付款、商务安排;书中对上述业务沟通的特点、应关注的问题、常用术语等进行了理论性论述和举证。书中具有的沟通形式包括备忘录、会议纪要、电话记录、信件、电子邮件、传真、SWIFT等。
本书的特点为:1本书的写作语言和目标语言均为英文,增强读者直面英文文档的几率。2书中通过天窗、小标题等形式使理论论述更加清晰、易懂,此外书中把部分内容进行了表格化的处理,增加了直观感。3本书对业界最新的文档形式SWIFT的格式、操作程式及案例进行了论述,4为了便于阅读,书中部分内容使用导读、双语解释、阅读提示、边框注解等手段。
目录
chapter 1 international business communications(国际商务沟通)
forms of business communications
principles of international business communications
recent development in writing business messages
chapter 2 business letter(商务信件)
forms of a business letter
layout of a busingess letter
envelope addressing
chapter 3 memorandum,minutes and telephone note(备忘录、会议纪要与电话记录)
part 1 memorandum(备忘录)
particulars for attention
elements of a memo
specimen memos
partii minutes (会议纪要)
writing tips for minutes of a meeting
specimen minutes of a meeting
chapter 4 electronic communications(电子通信)
chapter 5 establishing business relations(建交)
chapter 6 credit inpuiry(资信调查)
chapter 7 inquiry(询盘)
.chapter 8 quotations and offers(报价与发盘)
chapter 9 counter_offers and business negotiation(还盘与谈判)
chapter 10 orders and conclusinon of business(订单及达成交易)
chapter 11 contracts(合同)
chapter 12 shipment (装运)
chapter 13 insurance(保险)
chapter 14 payment(付款)
chapter 15 complaints and apologies(报怨与道歉)
chapter 16 sales and promotions(销售与促销)
chapter 17 business arrangement and sociality(商务安排与社交)
glossary(词汇)
forms of business communications
principles of international business communications
recent development in writing business messages
chapter 2 business letter(商务信件)
forms of a business letter
layout of a busingess letter
envelope addressing
chapter 3 memorandum,minutes and telephone note(备忘录、会议纪要与电话记录)
part 1 memorandum(备忘录)
particulars for attention
elements of a memo
specimen memos
partii minutes (会议纪要)
writing tips for minutes of a meeting
specimen minutes of a meeting
chapter 4 electronic communications(电子通信)
chapter 5 establishing business relations(建交)
chapter 6 credit inpuiry(资信调查)
chapter 7 inquiry(询盘)
.chapter 8 quotations and offers(报价与发盘)
chapter 9 counter_offers and business negotiation(还盘与谈判)
chapter 10 orders and conclusinon of business(订单及达成交易)
chapter 11 contracts(合同)
chapter 12 shipment (装运)
chapter 13 insurance(保险)
chapter 14 payment(付款)
chapter 15 complaints and apologies(报怨与道歉)
chapter 16 sales and promotions(销售与促销)
chapter 17 business arrangement and sociality(商务安排与社交)
glossary(词汇)
International Business Communications
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