Art of public speaking
副标题：无
分类号：H311.9
ISBN：9787560092393
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简介
《演讲的艺术:第10版(中国版)》内容简介：The Art of Public Speaking has long been the leading book on its subject in the West,and I am deeply grateful for the favorable reception it has received in China. Inpreparing this adaptation of the lOth edition, I have retained the original book'sbalance between theory and practice. Firmly grounded in classical and contemporarytheories of rhetoric, it offers full coverage of all major aspects of speech preparationand presentation.
目录
Speaking in Public 2
The Power of Public Speaking 3
The Tradition of Public Speaking 5
Public Speaking and Intercultural
Communicative Competence 6
Public Speaking and Critical Thinking 7
Public Speaking and Conversation 8
Similarities Between Public Speaking andConversation 8
Differences Between Public Speaking andConversation9
The Speech Communication Process 10
Speaker 10
Message 10
ChanneI 10
Listener 11
Feedback 11
Interference 11
Situation 12
The Speech Communication Process：Example with Commentary 12
Speaking Confidently and Ethically 16
Becoming a Confident Speaker 17
Nervousness IS NormaI17
Dealing with Nervousness 18
Being an Ethical Speaker 23
Guidelines for Ethical Speaking 24
Plagiarism 26
Giving Your First Speech 32
Preparing Your Speech 33
Developing the Speech 33
Organizing the Speech 34
Delivering Your Speech 36
Speaking Extemporaneously 36
Rehearsing the Speech 37
Presenting the Speech 38
Sample Speeches with Commentary 38
Selecting a Topic and a Purpose 44
Choosing a Topic 45
Topics You Know a Lot About 46
Topics You Want to Know More About 46
Brainstorming for Topics 46
Determining the General Purpose 49
Determining the Specific Purpose 49
Phrasing the Central Idea 53
Analyzing lhe Audience 58
Audience-Centeredness 59
The Psychology of Audiences 60
Factors in Audience Analysis 60
Size 60
Physical Setting 61
Demographic Traits 62
Disposition Towa rd the Topic 62
Disposition Towa rd the Speaker 64
Disposition Towa rd the Occasion 64
Getting Information About the Audience 64
Adapting to the Audience 67
Audience Adaptation Before the Speech 67
Audience Adaptation During the Speech 69
Audience Adaptation After the Speech 69
Examples 73
Brief Examples 73
Extended Examples 74
Hypothetical Examples 74
Tips for Using Examples 75
Statistics 76
Single Statistics 76
Multiple Statistics 77
Tips for Using Statistics 77
Testimony 79
EXPpert Testimony 80
Peer Testimony 80
Tips for Using Testimony 80
Sample Speech with Commentary 83
Supporting Your Ideas 72
Organizing the Body 0fIhe Speech 88
Main Points 89
Strategic 0rder of Main Points 90
Tips for Preparing Main Points 95
Supporting Materials 96
Connectives 97
Transitions 97
InternaI Previews 98
InternaI Summa ries 98
Signposts 99
Beginning and Ending The Speech 102
Outlining the Speech 118
Using Language 130
Delivering the Speech 146
Using Visual Aids 160
Speaking to Inform 176
Speaking to Persuade 192
Speaking on Special Occasions 222
Speaking in Competitions 234
Speeches for Apprecition and Analysis
The Power of Public Speaking 3
The Tradition of Public Speaking 5
Public Speaking and Intercultural
Communicative Competence 6
Public Speaking and Critical Thinking 7
Public Speaking and Conversation 8
Similarities Between Public Speaking andConversation 8
Differences Between Public Speaking andConversation9
The Speech Communication Process 10
Speaker 10
Message 10
ChanneI 10
Listener 11
Feedback 11
Interference 11
Situation 12
The Speech Communication Process：Example with Commentary 12
Speaking Confidently and Ethically 16
Becoming a Confident Speaker 17
Nervousness IS NormaI17
Dealing with Nervousness 18
Being an Ethical Speaker 23
Guidelines for Ethical Speaking 24
Plagiarism 26
Giving Your First Speech 32
Preparing Your Speech 33
Developing the Speech 33
Organizing the Speech 34
Delivering Your Speech 36
Speaking Extemporaneously 36
Rehearsing the Speech 37
Presenting the Speech 38
Sample Speeches with Commentary 38
Selecting a Topic and a Purpose 44
Choosing a Topic 45
Topics You Know a Lot About 46
Topics You Want to Know More About 46
Brainstorming for Topics 46
Determining the General Purpose 49
Determining the Specific Purpose 49
Phrasing the Central Idea 53
Analyzing lhe Audience 58
Audience-Centeredness 59
The Psychology of Audiences 60
Factors in Audience Analysis 60
Size 60
Physical Setting 61
Demographic Traits 62
Disposition Towa rd the Topic 62
Disposition Towa rd the Speaker 64
Disposition Towa rd the Occasion 64
Getting Information About the Audience 64
Adapting to the Audience 67
Audience Adaptation Before the Speech 67
Audience Adaptation During the Speech 69
Audience Adaptation After the Speech 69
Examples 73
Brief Examples 73
Extended Examples 74
Hypothetical Examples 74
Tips for Using Examples 75
Statistics 76
Single Statistics 76
Multiple Statistics 77
Tips for Using Statistics 77
Testimony 79
EXPpert Testimony 80
Peer Testimony 80
Tips for Using Testimony 80
Sample Speech with Commentary 83
Supporting Your Ideas 72
Organizing the Body 0fIhe Speech 88
Main Points 89
Strategic 0rder of Main Points 90
Tips for Preparing Main Points 95
Supporting Materials 96
Connectives 97
Transitions 97
InternaI Previews 98
InternaI Summa ries 98
Signposts 99
Beginning and Ending The Speech 102
Outlining the Speech 118
Using Language 130
Delivering the Speech 146
Using Visual Aids 160
Speaking to Inform 176
Speaking to Persuade 192
Speaking on Special Occasions 222
Speaking in Competitions 234
Speeches for Apprecition and Analysis
Art of public speaking
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