高级商务英语教程 3

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作者：何劲虹

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ISBN：9787568914475

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简介
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简介

《高级商务英语教程3》的课文均取材于国内外报纸杂志，体现了世界范围内商务活动日新月异的变化。
《高级商务英语教程3》的编写目的是：在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时，重点培养学生针对现实商务活动和话题的独立分析、解决问题的能力。
《高级商务英语教程3》的各个环节实现了英语语言技能训练与商务专业知识学习的交叉与融合。
《高级商务英语教程3》共12个单元，每个单元分为Preview Activities，Intensive Reading和Supplementary Reading三大部分。各单元内容分别涉及以下话题：网络零售、在线交易、数据滥用、全球商业、共享经济、中国众筹、全球能源、过度消费、可持续发展、食品与减肥、雇员与公司、金融危机与信贷紧缩。
《高级商务英语教程3》适合商务英语专业或英语专业（商务方向）大四学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。

Unit 1 E-tailing Industry
Part I Preview Activities
Part II Intensive Reading
Text A Retail vs. E-tail in America
Part III Supplementary Reading
Text B The World's Ailing Postal Services
Unit 2 Online Business
Part I Preview Activities
Part II Intensive Reading
Text A Happy Singles Day
Part III Supplementary Reading
Text B Pointers to the Future
Unit 3 Data Abuse
Part I Preview Activities
Part II Intensive Reading
Text A Why Tech Companies Abuse Our Data: Because We Let Them
Part III Supplementary Reading
Text B The Use of Genetic Screenings
Unit 4 Going Global
Part I Preview Activities
Part II Intensive Reading
Text A A Troubling Trajectory
Part III Supplementary Reading
Text B Companies Don't Go Global, People Do
Unit 5 Sharing Economy
Part I Preview Activities
Part II Intensive Reading
Text A Uber and Airbnb Are Not the Future of Capitalism
Part III Supplementary Reading
Text B Jet Fooled
Unit 6 Crowdfunding in China
Part I Preview Activities
Part II Intensive Reading
Text A Crowdfunding in China: Potentials and Challenges
Part III Supplementary Reading
Text B How To Find Angel Investors?
Unit 7 The Global Energy System
Part I Preview Activities
Part II Intensive Reading
Text A The Global Energy System Is Changing, and Customers Must Take Center Stage
Part III Supplementary Reading
Text B The Fourth Industrial Revolution: What It Means, How to Respond
Unit 8 0verconsumption
Part I Preview Activities
Part II Intensive Reading
Text A Buying Coffee Every Day Isn't Why You're in Debt
Part III Supplementary Reading
Text B Do Americans Spend Too Much on Luxuries?
Unit 9 Sustainable Develooment
Part I Preview Activities

Part II Intensive Reading
Text A Inventory and Control
Part III Supplementary Reading
Text B Food Security and Nutrition and Sustainable Agriculture
Unit 10 Food and Fat-fiohters
Part I Preview Activities
Part II Intensive Reading
Text A Food Firms and Fat-fighters
Part III Supplementary Reading
Text B Monsanto-Syngenta Would Be a Controversial Hybrid
Unit 11 Employees and Companies
Part I Preview Activities
Part II Intensive Reading
Text A Corporate Inequality Is the Defining Fact of Business Today
Part III Supplementary Reading
Text B Coming to an Office Near You
Unit 12 Financial Bust and Credit Crunch
Part I Preview Activities
Part II Intensive Reading
Text A The Credit Crunch--Saving the System
Part III Supplementary Reading
Text B Into the Land of the Unknown

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