简介
本书所涉及范围包括会议和展览，共16个单元，内容涉及会展、展览工作等。
目录
Unit 1 Definition of MICE Industry
Unit 2 Types of Meetings
Unit 3 Who Holds Meetings
Unit 4 Trends in the Meetings Industry
Unit 5 Establishing Marketing Objectives and Action Plans
Unit 6 Selecting Target Markets
Unit 7 Promoting New Shows
Unit 8 Managing the Sales Effort
Unit 9 Organizing for Convention Sales
Unit 10 Organizing and Hosting International Events
Unit 11 Registration
Unit 12 Housing Meeting Attendees
Unit 13 Exhibiting Abroad
Unit 14 The Main International MICE Organizations
Unit 15 Safety and Security
Unit 16 Post-convention Review
Scripts for Listening Materials
References
Unit 2 Types of Meetings
Unit 3 Who Holds Meetings
Unit 4 Trends in the Meetings Industry
Unit 5 Establishing Marketing Objectives and Action Plans
Unit 6 Selecting Target Markets
Unit 7 Promoting New Shows
Unit 8 Managing the Sales Effort
Unit 9 Organizing for Convention Sales
Unit 10 Organizing and Hosting International Events
Unit 11 Registration
Unit 12 Housing Meeting Attendees
Unit 13 Exhibiting Abroad
Unit 14 The Main International MICE Organizations
Unit 15 Safety and Security
Unit 16 Post-convention Review
Scripts for Listening Materials
References
Textbook for MICE English
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