Conversation course book:business negotiation in global sales and marketing
副标题：无
作 者：王振南编著
分类号：
ISBN：9787566300959
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简介
《国际商务洽谈口语教程》内容简介：面对经济全球化和中国加入WTO之后社会对人才需求的新形势，高等院校本科商务英语的人才培养应该定位在“培养德、智、体、美、劳全面发展，英语语言基础扎实，具有较强的英语交际能力，具备基本的商务与文秘知识和业务能力，知识面宽，具有创新精神，知识、能力、素质协调统一，面向经贸、外事、涉外企业、跨国公司、教育等行业，能从事国际商务策划、国际商务谈判、国际贸易、国际金融、国际市场营销、高级商务翻译、教学、科研及管理工作的高级应用型专门人才”。本系列教材从当前形势需求出发，力求培养具有扎实的英语基本功，掌握国际商务基础理论和知识，善于跨文化交流与沟通，能适应经济全球化，具备国际竞争力的复合型英语人才。
目录
Introduction The Banking Industry
Unit One Building Business Relations
Unit Two Creating Effective Promotion Strategies
Unit Three Organizing a Sales Training Program
Unit Four Meeting the Clients
Unit Five Entertaining the Clients
Unit Six Negotiating Payment Terms
Unit Seven Delivering the Goods
Unit Egiht Choosing the Right Insurance
Unit Nine Handling Disputes
Appendix 1 Sample Sole Agency Agreement
Appendix 2 Reseller's Price Management Template
Appendix 3 Sales Proposal Template
Appendix 4 Major SSB Product Manufacturers in the
World-
Appendix 5 Sample Sales Contract
Reference List
Unit One Building Business Relations
Unit Two Creating Effective Promotion Strategies
Unit Three Organizing a Sales Training Program
Unit Four Meeting the Clients
Unit Five Entertaining the Clients
Unit Six Negotiating Payment Terms
Unit Seven Delivering the Goods
Unit Egiht Choosing the Right Insurance
Unit Nine Handling Disputes
Appendix 1 Sample Sole Agency Agreement
Appendix 2 Reseller's Price Management Template
Appendix 3 Sales Proposal Template
Appendix 4 Major SSB Product Manufacturers in the
World-
Appendix 5 Sample Sales Contract
Reference List
Conversation course book:business negotiation in global sales and marketing
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