简介
由白桦主编的《**商务英语教程(附光盘2新时 代商务英语专业系列教材)》的课文均取材于国内外 **报纸杂志,体现了世界范围内商务活动日新月异 的变化。本教材的编写目的是:在进一步提升高年级 学生实际语言运用能力和国际商务领域中的跨语言、 跨文化、跨学科的交际能力的同时,重在培养学生针 对现实商务活动和话题独立分析、解决问题的能力。
教材的各个环节实现了英语语言技能训练与商务 专业知识学习的交叉与融合。该教材共12个单元,每 个单元分为Preview Activities,Intensive Reading,Supplementary Reading三大部分。各单 元内容分别涉及以下话题:商业伦理、文化创意产业 、商界**、投资与风险管理、避税天堂与企业逃税 、众筹、并购、电子商务、变革管理、企业与气候变 化、中国的创造力、一带一路。
本教材适合于商务英语专业或英语专业(商务方 向)大三学生使用,也可作为英语爱好者和从事国际 商贸活动人士的参考教材。
教材的各个环节实现了英语语言技能训练与商务 专业知识学习的交叉与融合。该教材共12个单元,每 个单元分为Preview Activities,Intensive Reading,Supplementary Reading三大部分。各单 元内容分别涉及以下话题:商业伦理、文化创意产业 、商界**、投资与风险管理、避税天堂与企业逃税 、众筹、并购、电子商务、变革管理、企业与气候变 化、中国的创造力、一带一路。
本教材适合于商务英语专业或英语专业(商务方 向)大三学生使用,也可作为英语爱好者和从事国际 商贸活动人士的参考教材。
目录
Unit 1 Business Ethics Part I Preview Activities Part II Intensive Reading Text A Valley of the Dudes Part III Supplementary Reading Text B Business Values and Ethics in China—a Problem for International Companies?Unit 2 Cultural and Creative Industry Part I Preview Activities Part II Intensive Reading Text A The UK's Challenges and Recommendations in Investing in the Cuhural and Creative Industries Ecosystem Part III Supplementary Reading Text B Hong Kou~s Arts,Culture and Creative IndustriesUnit 3 Business Leaders Part I Preview Activities Part II Intensive Reading Text A A Chinese Torchbearer Part III Supplementary Reading Text B Samsung,The Soft SuccessionUnit 4 Investment and Risk Management Part I Preview Activities Part II Intensive Reading Text A Investing Agriculture Part III Supplementary Reading Text B Astounding ClaimsUnit 5 Tax Haven and Corporate Tax Evasion Part I Preview Activities Part II Intensive Reading Text A Corporate Tax Still Slipping the Net Part III Supplementary Reading Text B Property Taxes:Assessing the AssessmentsUnit 6 Crowdfundinfl Part I Preview Activities Part II Intensive Reading Text A Crowdfunding,Cool! Part III Supplementary Readingt Text B Why Chinese Crowdfunding Sites Aren’t Really For EntrepreneursUnit 7 Mergers and Acquisitions Part I Preview Activities Part II Intensive Reading Text A Mergers and AcquisitionNew Rules for Attraction Part III Supplementary Reading Text B Merger,Acquisition,AllianceWhich is the Best?Unit 8 E—commerce Part I Preview Activities Part II Intensive Reading Text A Alibabafrom Clicks to Bricks Part III Supplementary Reading Text B Online Offerings Are Shaping the Future of China's Consumer Credit MarketUnit 9 Corporations and Climate Change Part I Preview Activities, Part II Intensive Reading Text A Oil Companies and Climate Change,“Nodding Donkeys” Part III Supplementary Reading Text B Climate ChangeClear Thinking NeededUnit 10 Change Management Part I Preview Activities Part II Intensive Reading Text A A PaleRe of Planst Part III Supplementary Reading Text B 10 Principles of Change ManagementUnit 1 1 Chinese Innovation and Creativity Part I Preview Activities Part II Intensive Reading Text A Calibrating Chinese Creativity Part III Supplementary Reading Text B Chinnovation:Unraveling the Dynamics of Chinese InnovationUnit 12 0ne Belt0Re Road Part I Preview Activities Part II Intensive Reading Text A China's“One BeltOne Road”To Where? Part III Supplementary Reading Text B RMB Internationalization Spreads Wings with“Belt and Road”Strategy

- 书名高级商务英语教程 2
- ISBN9787568900997
- 作者白桦
- 出版社重庆大学出版社
- 出版时间2017-02-06
- 印刷时间2016-08-31
- 版次1
- 印次1
- 开本16开
- 纸张胶版纸
- 包装平装-胶订
- 是否套装否
高级商务英语教程 2
- 名称
- 类型
- 大小
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