国际商贸英语函电教程[电子资源.图书]

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作   者:秦亚农,李奕主编

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ISBN:9787810618915

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简介

  《国际商贸英语函电教程》按进出口业务环节的先后分章编写,用较为通俗的英语系统介绍国际商贸函电的基本格式、写作特点、国际商贸过程的各个主要环节及每个环节所涉及的代表性信函;编入了常用合同及单证,通过实例使学生了解合同及各种常用单证的格式,以加强学生用英语处理进出口业务往来函电、签订合同和制作单证的实际操作能力。高等职业教育的办学宗旨是培养基层和生产第一线技术应用型人才,强调基本素质和技能的培养,注重针对性和实用性,从而造就基本功扎实、操作能力强的复合型、实用型人才。随着全球经济一体化、我国加入WTO以及信息技术的迅速发展,国际商贸函电从内容到形式都发生了巨大变化,对人才培养也有了新的要求。《高职高专教材:国际商贸英语函电教程》根据高职院校函电教学大纲,在保留和吸收现有函电教材优点的基础上,大胆改革教学内容和教学方法,以符合教学大纲确定的培养目标以及国际贸易的发展趋势。

目录

chapter 1 business letter writing
 introduction
 part one writing principles and language features
 part two the structure and layout
chapter 2 establishing and promoting business relations
 introduction
 lesson 1 seeking new customers
 lesson 2 establishing business relations
 lesson 3 credit enquiry from the bank
chapter 3 enquiries,offers and counter-offers
 introduction
 lesson 4 a first enquiry
 lesson 5 a specific enquiry
 lesson 6 a finn offer
 lesson 7 a non-firm offer
 lesson 8 asking for proforma invoice
 lesson 9 (a) a counter-offer
  (b) declining a counter-offer
 lesson 10 acceptance of a counter-offer
chapter 4 acceptance and orders
 introduction
 lesson 11 an initial order
 lesson 12 (a)a repeat order
  (b) declining a repeat order
 lesson 13 confirming an order
 lesson 14 (a) sending a sales contract
  (b) a reply
 appendix: speciment of a sales contract
chapter 5 payment
 introduction
 lesson 15 (a)proposing to pay by 30 days l/c
  (b) a reply
 lesson 16 (a)asking for easier payment terms
  (b) a reply
 lesson 17 urging establishment of l/c
 lesson 18 amending l/c to allow partial shipment and transshipment
 lesson 19 asking for l/c extension
 lesson 20 request for earlier payment
 appendix: a speciment of an l/c
chapter 6 packing and shipment
 introduction
 lesson 21 packing requirements
 lesson 22 shipping' instructions
 lesson 23 shipping advice
 lesson 24 urging shipment
 appendix: speciment of an ocean b/l
chapter 7 insurance
 introduction
 lesson 25 type of coverage
 lesson 26 covering insurance for the buyer
 lesson 27 (a) asking for excesssive insurance
……
chapter 8 complaints and claims
chapter 9 new trade forms in ues
chapter 10 e-mail and e-commerce
appendix
vocabulary

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国际商贸英语函电教程[电子资源.图书]
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