简介
《高等学校商务英语系列教材：商务英语综合教程2》是《高等学校商务英语系列教材》之一，本册为第2册，共15个单元，第单元由ReadingⅠ，ReadingⅡ，Extension，Supplementary Reading四大部分组成，并配有相应的磁带。《高等学校商务英语系列教材：商务英语综合教程2》选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
目录
unit 1 job interviews .
reading i making the best of a good job
reading ii new rules for landing a job: interview skills that give you the edge
extension
supplementary reading
unit 2 cultural diversity
reading i outstanding cultural diversity programs
reading ii developing an intercultural training program
extension
supplementary reading
unit 3 managers
reading i managers for the twenty-first century
reading ii managerial caricatures
extension
supplementary reading
unit 4 going global
reading i birth of a buzzword
reading ii global marketing into the twenty-first century
extension
supplementary reading
.unit 5 fashion
reading i new economy dressing for success
reading ii levi's gold
extension
supplementary reading
unit 6 retailing
reading i a retailing legend is bom
reading ii shopping euphoria at the somerset collection
extension
supplementary reading
unit 7 advertisement
reading i the money in the message
reading ii advertising on the web
extension
supplementary reading
unit 8 money
reading i will cash completely vanish?
reading ii i am a dollar
extension
supplementary reading ..
unit 9 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer corp
extension
supplementary reading
unit 10 information technology
reading i what makes silicon valley se successful and unique
reading ii a brave new web
extension
supplementary reading
unit 11 trademark
reading i trademark
reading ii a history of the john deem trademark
extension
supplementary reading
unit 12 markets
reading i flea market
reading ii the natural market
extension
supplementary reading
unit 13 negotiations
reading i a cross-cultural perspective of the negotiations process
reading ii sacred stalls
extension
supplementary reading
unit 14 successful businesses
reading i what makes sony run
reading ii a new deal at hallmark cards
extension
supplementary reading
unit 15 business & technology
reading i just imagine: what computers can't do?
reading ii i am cyborg
extension
supplementary reading
appendix i
appendix ii ...
reading i making the best of a good job
reading ii new rules for landing a job: interview skills that give you the edge
extension
supplementary reading
unit 2 cultural diversity
reading i outstanding cultural diversity programs
reading ii developing an intercultural training program
extension
supplementary reading
unit 3 managers
reading i managers for the twenty-first century
reading ii managerial caricatures
extension
supplementary reading
unit 4 going global
reading i birth of a buzzword
reading ii global marketing into the twenty-first century
extension
supplementary reading
.unit 5 fashion
reading i new economy dressing for success
reading ii levi's gold
extension
supplementary reading
unit 6 retailing
reading i a retailing legend is bom
reading ii shopping euphoria at the somerset collection
extension
supplementary reading
unit 7 advertisement
reading i the money in the message
reading ii advertising on the web
extension
supplementary reading
unit 8 money
reading i will cash completely vanish?
reading ii i am a dollar
extension
supplementary reading ..
unit 9 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer corp
extension
supplementary reading
unit 10 information technology
reading i what makes silicon valley se successful and unique
reading ii a brave new web
extension
supplementary reading
unit 11 trademark
reading i trademark
reading ii a history of the john deem trademark
extension
supplementary reading
unit 12 markets
reading i flea market
reading ii the natural market
extension
supplementary reading
unit 13 negotiations
reading i a cross-cultural perspective of the negotiations process
reading ii sacred stalls
extension
supplementary reading
unit 14 successful businesses
reading i what makes sony run
reading ii a new deal at hallmark cards
extension
supplementary reading
unit 15 business & technology
reading i just imagine: what computers can't do?
reading ii i am cyborg
extension
supplementary reading
appendix i
appendix ii ...
Business English Integrated Course.II
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