Small business
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ISBN：9787300024646
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简介
如何白手起家创办一个小企业？
? 在创办小企业的时候，哪些资金是可以获取的？
? 如何制定小企业的经营计划？
? 一个小企业需要什么样的管理？
? 本书对上述问题及其他有关问题作了清楚而确切的解释。对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考 书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考
目录
1 small business today 1
definitions of small business, using size 3
organizational definihons of small business 6
entrepreneurs 14
intrapreneurs 15
corporate ventures16
2 the small business person, why they
matter and why they often fail 18
the characteristics of a small business person l8
the top entrepreneurs 23
self-evaluation for prospective small business owners 28
why small firms matter ??
why do people want to start a small business? 35
how do small businesses measure success? 39
challenges and problems 40
why do small firms fail? 42
3 forming the business 52
sole trader 52
partnerships 55
limited companies 60
.cooperatives 64
4 sources of finance 66
why borrowing is attractive 66
what balance of debt to equity is right 68
what finanders look out for 70
sources of funds 73
debt capital 73
shareholders' funds 80
other ways to fund a small business 87
5 start-up strategies 89
the business idea and how a small business can
exploit it 89
the ways in 90
management buy-outs 102
running the family business l04
6 franchising 109
forms of franchising 109
the business sectors covered by franchising ll3
advantages and disadvantages of taking up a franchise ll5
a mutual dependence 1l9
7 market research 122
market research topics 123
developing a product market strategy l25
some further product issues 126
diy market research l27
first steps 128
8 financial management 132
winning the cash flow war l32
understanding the nature of profit 136
breaking even l40
9 managing the small business 146
missions - management starting-point 146
finding the people to manage l5l
improving selection 155
smail business management styles l56
how much management does a small
business need? l61
delegation - the key to the owner-manager's
survival l63
10 the business plan 167
the benefits 168
the ingredients of a business plan l70
pactoging l70
layout and content 17l
writing and editing l76
focused recipient l77
oral presentation l79
11 exit routes 181
reasons why private company owners seu up 183
where are the exits? l84
who can help? 186
preparing for the sale l88
a guide to further reading 190
index 191
definitions of small business, using size 3
organizational definihons of small business 6
entrepreneurs 14
intrapreneurs 15
corporate ventures16
2 the small business person, why they
matter and why they often fail 18
the characteristics of a small business person l8
the top entrepreneurs 23
self-evaluation for prospective small business owners 28
why small firms matter ??
why do people want to start a small business? 35
how do small businesses measure success? 39
challenges and problems 40
why do small firms fail? 42
3 forming the business 52
sole trader 52
partnerships 55
limited companies 60
.cooperatives 64
4 sources of finance 66
why borrowing is attractive 66
what balance of debt to equity is right 68
what finanders look out for 70
sources of funds 73
debt capital 73
shareholders' funds 80
other ways to fund a small business 87
5 start-up strategies 89
the business idea and how a small business can
exploit it 89
the ways in 90
management buy-outs 102
running the family business l04
6 franchising 109
forms of franchising 109
the business sectors covered by franchising ll3
advantages and disadvantages of taking up a franchise ll5
a mutual dependence 1l9
7 market research 122
market research topics 123
developing a product market strategy l25
some further product issues 126
diy market research l27
first steps 128
8 financial management 132
winning the cash flow war l32
understanding the nature of profit 136
breaking even l40
9 managing the small business 146
missions - management starting-point 146
finding the people to manage l5l
improving selection 155
smail business management styles l56
how much management does a small
business need? l61
delegation - the key to the owner-manager's
survival l63
10 the business plan 167
the benefits 168
the ingredients of a business plan l70
pactoging l70
layout and content 17l
writing and editing l76
focused recipient l77
oral presentation l79
11 exit routes 181
reasons why private company owners seu up 183
where are the exits? l84
who can help? 186
preparing for the sale l88
a guide to further reading 190
index 191
Small business
- 名称
- 类型
- 大小
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