Business English Intensive Reading

Unit 1 Essentials of Business.
Reading Ⅰ The Nature of Business
Reading Ⅱ Trading
Extended Activities
Phonetic Drills： Front Vowels (前元音)
Function and Structure, Meeting People
Practical Reading: Timetable
Additional Vocabulary
Business World： Fortune Global Forum
Humor Time

Unit 2 Marketing
Reading Ⅰ Marketing and Promotion
Reading Ⅱ Markets, Demand and Supply
Extended Activities
Phonetic Drills ： Central Vowels (中位元音)
Function and Structure, Introducing People
Practical Reading： Price List
Additional Vocabulary
Business World ： The Marketing Mix ( 营销策略 )
Humor Time

Unit 3 Career
Reading Ⅰ The Modern Servant -Nanny
Reading Ⅱ The Gardener
Extended Activities
Phonetic Drills ： Back Vowels (后位元音)
Function and Structure ： Expressing and Responding to Thanks
Practical Reading： Business Cards
Additional Vocabulary
Business World: What Does an Employer Do?
Humor Time

Unit 4 Jobs and Occupations
Reading Ⅰ Personal Progress and Job-hopping
Reading Ⅱ Branson's New Route to More Jobs
Extended Activities
Phonetic Drills: Closing Diphthongs (合口又元音)
Function and Structure: Describe One's Occupation
Practical Reading: Job Advertisement
Additional Vocabulary
Business World: The Most Promising Jobs in the 21st Century
Humor Time

Unit 5 Eating Habits
Reading I Changing Life-style and New Eating Habits
Reading IT British Food
Extended Activities
Phonetic Drills : Centering Diphthongs ( 集中双元音)
Function and Structure: Ordering a Meal
Practical Reading: Menu
Additional Vocabulary
Business World: Business Meals
Humor Time

Unit 6 Jewelry
Reading Ⅰ Diamond-cutter Ephraim
Reading Ⅱ Diamonds
Extended Activities
Phonetic Drills: Consonants (辅音) -Plosives (爆破音)
Function and Structure: Apologizing
Practical Reading: A Catalogue of Rings
Additional Vocabulary
Business World: Source of Gems
Humor Time

Unit 7 Body Language
Reading Ⅰ Body Language: Ownership Gestures
Reading Ⅱ Gesture
Extended Activities
Phonetic Drills: Consonants (辅音) Fricatives (摩擦音) and Affricatives (破擦音)
Function and Structure: Making Invitations
Practical Reading: Program Schedule
Additional Vocabulary
Business World: Important Cultural Issues ( Ⅰ )
Humor Time

Unit 8 Manners
Reading Ⅰ A World Guide to Good Manners
Reading Ⅱ Good Manners, Good Business
Extended Activities
Phonetic Drills: Consonants —— Nasals ( 鼻辅音)
Function and Structure: Asking for, Giving, and Refusing to Give Permission
Practical Reading: Comparing Different Cultures
Additional Vocabulary
Business World= Important Cultural Issues ( Ⅱ )
Humor Time

Unit 9 Telephone Calls
Reading Ⅰ Miss Manners Wrings the Bell
Reading Ⅱ Telephones
Extended Activities
Phonetic Drills: Consonants -Laterals (舌侧音) and
Frictionless Continuant (非摩擦持续音) /r/
Function and Structure: Making Telephone Calls
Practical Reading: Yellow Pages
Additional Vocabulary
Business World: Twelve Telephone Tips
Humor Time

Unit 10 Air Travel
Reading Ⅰ Getting to the Airport
Reading Ⅱ Reservations
Extended Activities
Phonetic Drills: Semi-vowels ( 半元音)
Function and Structure: Booking Flight Tickets
Practical Reading: Flight Schedule
Additional Vocabulary
Business World: Major International Airlines
Humor Time
Appendix Ⅰ New Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use