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简介
《工商导论》对市场经济及工商企业的经营管理的描述以国际上的通行定义为基础，但尽量结合中国的对外经贸实际。在案例分析和讨论时，也尽量使用与中国对外经贸有关的题目和素材。
通过学习工商导论，学生可以对市场经济及工商上业的经营管理形成一个总体印象，并熟悉有关的英语词汇和甲语，为下一步学习更微观、更具体的课程打下基础。
目录
目录
Chapter9 The Securities Market
Chapter10 Risk Management and Insurance
Chapter11 Business Law
Chapter12 lnternational Business
Chapter13 Managing Business Enterprises
Chapter14 Human Resources Management
Chapter15 Motivation and Leadership
Chapter16 Managing Information
Chapter17 The Environment and Responsibility
Chapter18 Careers in Business
Chapter1 Setting up a Business
key to Translation
Chapter2 Marketing: an Overview
Chapter3 Products and Pricing
Chapter4 Channels of Distribution
Chapter5 Promotion
Chapter6 Money and Banking
Chapter7 Financing
Chapter8 Accounting
Chapter9 The Securities Market
Chapter10 Risk Management and Insurance
Chapter11 Business Law
Chapter12 lnternational Business
Chapter13 Managing Business Enterprises
Chapter14 Human Resources Management
Chapter15 Motivation and Leadership
Chapter16 Managing Information
Chapter17 The Environment and Responsibility
Chapter18 Careers in Business
Chapter1 Setting up a Business
key to Translation
Chapter2 Marketing: an Overview
Chapter3 Products and Pricing
Chapter4 Channels of Distribution
Chapter5 Promotion
Chapter6 Money and Banking
Chapter7 Financing
Chapter8 Accounting
Fundamentals of Business
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