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简介
李桂媛、高嘉勇主编的《商务英语阅读--中国视角》每篇课文都是选自英美主要权威刊物，如《经济学家》、《时代周刊》、《纽约时报》、《新闻周刊》、《金融时报》等，为英语学习者提供了纯正的商务英语阅读素材，使其在获得商务知识的同时，也夯实了广大英语学习者的英语阅读水平。本书文章全部选自2010年以来英美各大主要刊物刊登的最新评论文章，具有鲜明的时代特征，有助于学生了解和把握当前国际商务领域的热点问题，进而为学生提供研究导向和关注话题。文章从中国商务的视角，分析当前中国商务领域的发展状况，其所涵盖的商务领域包括金融、国际贸易、电子商务、产品营销、公司经营、文化差异、人力资源管理等方面。本书适于作高等院校商务英语、国际贸易、企业管理等专业的英语阅读教材也可做外贸部门和经济管理部门工作人员的国际商务英语培训教材或自学的重要参考书。
目录
Ⅰ. China and World
1. Chinese Acquisitions: China Buys up the world /1
2. India vs. China: Whose Economy Is Better? /11
3. What do soaring Chinese wages mean for global manufacturing? /22
4. China's Investment Overseas in 2010 /37
Ⅱ. Investment Environment in China
5. Shrouded in Mystery: Chinese Executive Compensation /50
6. China Knows It Must Innovate /66
7. Six keys to Profiting in China /75
8. As Wages Rise, Time to Leave China /86
Ⅲ. Finance in China
9. Currency Move: Latest Sign of China's Transformation /96
10. Don't Blame China's Currency for U.S. Trade Deficit /105
11. Chinese Equities Recover as Beijing Battles Inflation /115
12. China's "Overinvestment" Problem May Be Greatly Overstated /126
IV. Manufacturing in China
13. When will China produce a car brand people want to drive? /138
14. Why Apple's products are "Designed in California" but "Assembledin China" /153
15. Lenovo Soars in China, struggles in U.S. /164
16. Comae: China's Challenge to Airbus and Boeing /174
Ⅴ. E-commerce in China
17.Cracking E-Commerce in China /186
18. How eBay Found a Secret Way into China /198
19. How to Sell Online in China /209
Ⅵ. Retail Industry in China
20. Chinese Fuel Soaring Shop Rents in Hong Kong /220
21. A Comeback plan for Gome, 'China's Best Buy' /237
Ⅶ. Movie Industry in China
22. Avatar 2: Made in China? /249
23. Hollywood Goes to China /260
24. Hollywood Looks to China for Movie Money /271
1. Chinese Acquisitions: China Buys up the world /1
2. India vs. China: Whose Economy Is Better? /11
3. What do soaring Chinese wages mean for global manufacturing? /22
4. China's Investment Overseas in 2010 /37
Ⅱ. Investment Environment in China
5. Shrouded in Mystery: Chinese Executive Compensation /50
6. China Knows It Must Innovate /66
7. Six keys to Profiting in China /75
8. As Wages Rise, Time to Leave China /86
Ⅲ. Finance in China
9. Currency Move: Latest Sign of China's Transformation /96
10. Don't Blame China's Currency for U.S. Trade Deficit /105
11. Chinese Equities Recover as Beijing Battles Inflation /115
12. China's "Overinvestment" Problem May Be Greatly Overstated /126
IV. Manufacturing in China
13. When will China produce a car brand people want to drive? /138
14. Why Apple's products are "Designed in California" but "Assembledin China" /153
15. Lenovo Soars in China, struggles in U.S. /164
16. Comae: China's Challenge to Airbus and Boeing /174
Ⅴ. E-commerce in China
17.Cracking E-Commerce in China /186
18. How eBay Found a Secret Way into China /198
19. How to Sell Online in China /209
Ⅵ. Retail Industry in China
20. Chinese Fuel Soaring Shop Rents in Hong Kong /220
21. A Comeback plan for Gome, 'China's Best Buy' /237
Ⅶ. Movie Industry in China
22. Avatar 2: Made in China? /249
23. Hollywood Goes to China /260
24. Hollywood Looks to China for Movie Money /271
Business English reading:China’s perspective
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