简介
“外贸英文书信”自从出版以来，历时近30年，经过许多次重印；被很多大专院校采用为外经贸专业的教材，颇受欢迎。
在这几十年改革开放的时期里，我国逐步实行社会主义市场经济，取得举世瞩目的成就，尤其是在外经贸方面，中国成为世界前10位的贸易大国之一。从事进出口贸易和国际经济合作的厂家商号从数百家增加到数万家，从事进出口业务工作的人员大量增加，开设外贸课的高等院校与日俱增。如今，中国已成功地加人世界贸易组织，2008年北京奥运会也正向我们走来，国际商业往来将更加广泛和频繁。因此，商业来往中外贸英文书信不仅仍占主要地位，而且起着越来越重要的作用。2000年我们已对本书进行过一次成功的改版，补充了外贸环节，突出了讲解重点，丰富了练习内容，受到了广泛的肯定和好评。历经七年，随着信息高速路的迅猛发展，商务沟通的往来、交流的手段和方式更加快捷便利，外贸英文书信的内容和形式更加丰富多彩，修改增订此书再次成为了必要。
在本书的第三版中，我们在贸易内容上删节或替换了重复课文，增添了非实物贸易的信函内容，介绍了除信函外的几种当今流行的写作形式并丰富了课后练习，补充了“促销信”、“合资企业信”、“租赁贸易信”、“商务合同”、“商务备忘录”、“电子邮件”、“商务传真”等信函，使此书的涵盖面更广，代表性更强，形式上更加与时俱进。
必须说明的一点是，“外贸英文书信”课是一门写作课程，仅仅理解学习课文还很不够，还应该多看类似的实例，做大量的笔头练习，加深并巩固对课文的理解，并在此基础上举一反三、融汇贯通，分析外贸语言的特点，比较中英语言翻译上的异同，提纲挈领地掌握不同性质信函的写作方法，只有这样才能做到深入、全面、灵活地撰写书信，在处理各种外贸情景的书信时得心应手、游刃有余。为了达到这一目的，我们特别在书中加上了六个单元的系列讲解(review and highlight)，并在每个单元后面配有形式各样的练习，以便学习者进一步领会和揣摩。此外，为了方便读者学习和自我检测学习效果，我们对课文译文与练习答案都一一做了补充和修改，供大家参考。
目录
Lesson 1 Layout of a Business Letter(1)
Lesson 2 Layout of a Business Letter(2)
Review and Highlight 1
Lesson 3 Self-introduction
Lesson 4 Letter of Introduction
Lesson 5 Establishing Business Relations
Lesson 6 Promoting Business Relationship
Lesson 7 Sales Promotion
Lesson 8 Letter of Invitation
Lesson 9 Advice of Itinerary
Lesson 10 Letter of Thanks
Review and Highlight 2
Lesson 11 First Enquiry
Lesson 12 Credit Enquiry
Lesson 13 Sending Catalogue
Lesson 14 Specific Enquiry
Lesson 15 Offer(1)
Lesson 16 Offer(2)
Lesson 17 Inquiry & Non-firm Offer
Lesson 18 Confirming a Non-firm Offer
Lesson 19 Counter-offer
Lesson 20 Reply to a Counter-offer
Lesson 21 Requesting a Bid from the Buyer
Lesson 22 Firm Offer
Lesson 23 First Order
Lesson 24 Repeat Order
Lesson 25 Refusing the Request to Reinstate an Order
Lesson 26 Goods on Approval
Lesson 27 Goods on Consignment(1)
Lesson 28 Goods on Consignment(2)
Review and Highlight 3
Lesson 29 Proforma Invoice
Lesson 30 Transferring Business Relations
Lesson 31 Requesting Special Discount
Lesson 32 Requesting Special Allowance
Lesson 33 Granting Special Allowance
Lesson 34 Refusing Price Reduction
Lesson 35 Accounts Balance
Lesson 36 Accounts Settlement
Lesson 37 Terms of Payment
Lesson 38 Documents against Payment
Lesson 39 Documents against Acceptance
Lesson 40 Urging Establishment of a Letter of Credit
Lesson 41 Requesting L/C Amendment
Lesson 42 L/C Amendment
Lesson 43 Extension of an L/C
Lesson 44 A Circular Letter
Lesson 45 Shipping Instructions
Review and Highlight 4
Lesson 46 Shipment
Lesson 47 Urging Immediate Shipment
Lesson 48 Shipping Advice
Lesson 49 Packing and Shipping Marks
Lesson 50 Delay in Transportation Strike
Lesson 51 Insurance(1)
Lesson 52 Insurance(2)
Lesson 53 Underwriting Business
Lesson 54 Insurance Claim
Lesson 55 Complaint of Defective Goods
Review and Highlight 5
Lesson 56 Sending Replacement
Lesson 57 Agent's Complaint of Poor Quality Goods
Lesson 58 Exporter's Reply to the Complaint
Lesson 59 A Claim for Shortweight
Lesson 60 Settlement of a Claim
Lesson 61 New Agent
Lesson 62 Exclusive Agency
Lesson 63 Establishing a Permanent Office
Lesson 64 Processing Trade
Lesson 65 Compensation Trade
Lesson 66 Joint Venture
Lesson 67 Leasing Trade
Lesson 68 Sales Agreement
Review and Highlight 6
Lesson 69 Business Memo
Lesson 70 Email and Fax
附录一 销售确认书
附录二 信用证
Lesson 2 Layout of a Business Letter(2)
Review and Highlight 1
Lesson 3 Self-introduction
Lesson 4 Letter of Introduction
Lesson 5 Establishing Business Relations
Lesson 6 Promoting Business Relationship
Lesson 7 Sales Promotion
Lesson 8 Letter of Invitation
Lesson 9 Advice of Itinerary
Lesson 10 Letter of Thanks
Review and Highlight 2
Lesson 11 First Enquiry
Lesson 12 Credit Enquiry
Lesson 13 Sending Catalogue
Lesson 14 Specific Enquiry
Lesson 15 Offer(1)
Lesson 16 Offer(2)
Lesson 17 Inquiry & Non-firm Offer
Lesson 18 Confirming a Non-firm Offer
Lesson 19 Counter-offer
Lesson 20 Reply to a Counter-offer
Lesson 21 Requesting a Bid from the Buyer
Lesson 22 Firm Offer
Lesson 23 First Order
Lesson 24 Repeat Order
Lesson 25 Refusing the Request to Reinstate an Order
Lesson 26 Goods on Approval
Lesson 27 Goods on Consignment(1)
Lesson 28 Goods on Consignment(2)
Review and Highlight 3
Lesson 29 Proforma Invoice
Lesson 30 Transferring Business Relations
Lesson 31 Requesting Special Discount
Lesson 32 Requesting Special Allowance
Lesson 33 Granting Special Allowance
Lesson 34 Refusing Price Reduction
Lesson 35 Accounts Balance
Lesson 36 Accounts Settlement
Lesson 37 Terms of Payment
Lesson 38 Documents against Payment
Lesson 39 Documents against Acceptance
Lesson 40 Urging Establishment of a Letter of Credit
Lesson 41 Requesting L/C Amendment
Lesson 42 L/C Amendment
Lesson 43 Extension of an L/C
Lesson 44 A Circular Letter
Lesson 45 Shipping Instructions
Review and Highlight 4
Lesson 46 Shipment
Lesson 47 Urging Immediate Shipment
Lesson 48 Shipping Advice
Lesson 49 Packing and Shipping Marks
Lesson 50 Delay in Transportation Strike
Lesson 51 Insurance(1)
Lesson 52 Insurance(2)
Lesson 53 Underwriting Business
Lesson 54 Insurance Claim
Lesson 55 Complaint of Defective Goods
Review and Highlight 5
Lesson 56 Sending Replacement
Lesson 57 Agent's Complaint of Poor Quality Goods
Lesson 58 Exporter's Reply to the Complaint
Lesson 59 A Claim for Shortweight
Lesson 60 Settlement of a Claim
Lesson 61 New Agent
Lesson 62 Exclusive Agency
Lesson 63 Establishing a Permanent Office
Lesson 64 Processing Trade
Lesson 65 Compensation Trade
Lesson 66 Joint Venture
Lesson 67 Leasing Trade
Lesson 68 Sales Agreement
Review and Highlight 6
Lesson 69 Business Memo
Lesson 70 Email and Fax
附录一 销售确认书
附录二 信用证
English business letters
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
