Story theater method:stategic storytelling in business

副标题:无

作   者:(美)道格·史蒂文森(Doug Stevenson)著;曾琴节译

分类号:H319.4

ISBN:9787030220196

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简介

   您是否为职场中一次次的演讲和宣讲而备感头疼?您是否在客户和对   手面前不知该如何组织语言?您是否希望能够像故事大王那样将连珠的妙   语轻松顺畅地一一道来?那么就请翻开这本《讲故事——商战取胜之道》   吧。书中逐项深入地介绍了“讲故事”的优势、过程以及成功案例,将交   流、心理、职场三方面结合,教给读者如何在工作中“Ncver be boring”   。在轻松愉快的阅读中掌握轻松愉快的交流方式。   

目录

  Acknowledgements
  Introduction
  This Book is Right for You if....
  PART ONE: Understand that Storytelling is Your Passport to Professional Success
   1 Learn Why Storytelling is so Powerful
  PART TWO: Use the Story Theater MethodTM to Make Your Presentations Come Alive
   2 Realize that Great Stories Make Great Theater
   3 Recognize that the Messenger is as Important as the Message
   4 Connect with Your Audience via Non-Co-dependent Speaking
  PART THREE: Choose the Right Story
   5 Go on a Story Safari
   6 Choose from the Seven Types of Stories
   7 Differentiate Between First-Person Stories and Third-Person Stories
   8 Go Deep and Tell the Truth to Add Insight
  PART FOUR: Craft a Compelling Story
   9 Ask Yourself, "What's the Point?"
   10 Write the Way You Talk -- Talk onto Paper
   11 Follow the Nine Steps of Story Structure
   12 Brand Your Message with a Phrase that Pays
   13 Link Your Openings, Closings, and Transitions
   14 Create a Cast of Characters Your Audience Will Care About
   15 Incorporate Comedy so Listeners Laugh While They Learn
   16 Build Drama to Keep Your Audience on the Edge of Their Seats
  PART FIVE: Put Your Story on its Feet
   17 Move it or Lose'em with Show and Tell
   18 Use Physical Language so Participants See What You' re Saying
   19 Use Vocal Language so Your Audience Feels What You're Saying
   20 Act out Conversations Between Characters
   21 Use Emotional Language so Listeners Connect with What You're Saying
   22 Conduct "Walk and Talk" Rehearsals
  PART SIX: Present Stories that Capture and Keep Attention
   23 Stand in Your Power
   24 Connect Your Mind, Body, and Spirit
   25 Engage the Audience with Interaction Techniques
   26 Brand Your Message with Cards and Posters
   27 Heighten Your Impact with Audio/Visual/Technical Support
  A Final Word
  APPENDIX A: Wall Signs for Your Office
  APPENDIX B: Recommended Reading
  APPENDIX C: Resource List of Professional Organizations, Websites, and Training
  Story Theater Retreats & Seminars
  About the Author
  

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