简介
本书是为高职院校电子商务专业英语课程编写的教材。本书针对电子商务专业毕业生就业岗位的需要，以“任务驱动”式学习情境为主题，融会贯通了在电子商务活动中可能用到的实用英语知识，能够培养学生掌握一定的专业英语知识和听、说、读、写技能，使学生在未来的工作中能够学以致用。 本书设置了7个学习情境：电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务，基本涵盖了电子商务的主要领域。本书选材新颖，在每个学习情境中都安排了具有专业代表性的文章，不仅内容丰富，而且难度适中，具有很好的可读性。为了配合文章的学习，编者还安排了相关内容的听说实训、写作实训和语法实训，以此提高学生的专业英语水平。 本书内容紧凑、实用性强，既可作为高职高专、成人高等教育院校电子商务、计算机、经济管理及相关专业的教材，也可作为广大英语爱好者自学的入门教材，还可以作为企业电子商务英语岗位的培训教材。
目录
前言Learning Scenario 1 Introduction to E-commerceTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A The History of Electronic CommerceText B Types of Electronic CommerceTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 2 Electronic PaymentTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A Internet BankingText B Electronic PaymentTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 3 Electronic MarketingTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A Launch an E-marketing CampaignText B Internet AdvertisingTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 4 E-commerce LogisticsTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A Solve the Obstacle for E-commerce LogisticsText B Electronic Supply Chain ManagementTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 5 E-commerce SecurityTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A E-commerce Security ThreatsText B E-commerce Security TechnologiesTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 6 E-commerce WebsiteTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A Make a Plan for an E-commerce WebsiteText B Build an E-commerce WebsiteTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ ReadingLearning Scenario 7 Mobile E-commerceTask Ⅰ Listening and SpeakingPart Ⅰ Warm UpPart Ⅱ Role PlayTask Ⅱ Text LearningText A E-commerce Goes MobileText B Development and Applications of Mobile E-commerceTask Ⅲ Expanding TrainingPart Ⅰ GrammarPart Ⅱ WritingPart Ⅲ Reading附录附录A 词汇总表附录B 参考译文附录C 参考答案参考文献
电子商务英语
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