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简介
这本《当代国际商务函电》由杨晋主编,将现代英美沟通理念和方法融人英语语言的学习中,尤其是每课加入的“优化沟通效果”(communication for Results),意在使学生和读者领悟现代英美职业人员的思维习惯、表达方式、沟通语气,并增强英语语感。另外,意在使学生不仅能够表达出意思,而且懂得如何表达才能达到预期的效果。
目录
Lesson One The Principles of Effective Business Communication 1. Express ideas clearly 2. Keep the message concise 3. Adopt a reader-focused approach 4. Get the right tone and style 5. Have a good command of English 6. Have a good command of business knowledge New Words and Phrases Notes ExercisesLesson Two Selection of Media 1. Introduction 2. Communication media 3. Communication etiquette 4. Considerations in media selection Abbreviation for Internet Communication Smiley for Internet Communication New Words and Phrases Notes ExercisesLesson Three The Parts and Formats of Business Correspondence (Ⅰ) 1. Introduction 2. Structure of business letters 3. Format of business letters 4. Example letters 5. Format of envelopes New Words and Phrases Notes ExercisesLesson Four The Parts and Formats of Business Correspondence (Ⅱ) 1. Interoffice memorandum 2. Fax 3. E-mai 4. Website New Words and Phrases Notes ExercisesLesson Five Resume 1. Introduction 2. Writing strategy 3. Communication for results 4. Formats and examples of a resume 5. Telephone conversation for interview announcement New Words and Phrases Notes Useful Expressions ExercisesLesson Six Application Letter 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Seven Establishing Business Relations 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Eight Status Inquiry 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exerciseslesson Nine Product Inquiry and Reply 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Ten Offer, Counter-Offer and Order 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Eleven Payment Terms 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Twelve Payment by Letter of Credit Part Ⅰ Urging Establishment of L/C 1. Introduction 2. Writing strategy 3. Communication for results 4. Examp|e letters New Words and Phrases Notes Useful Expressions Part Ⅱ Amendment of Letter of Credit 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters New Words and Phrases Notes Useful Expressions Part Ⅲ Extension of Letter of Credit 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Thirteen Packing and Shipping Mark 1. Introduction 2. Communication for results 3. Example letters 4. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Fourteen Shipment 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Fifteen Insurance 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Sixteen Complaints and Claims 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Seventeen Adjustment to Claims 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions ExercisesLesson Eighteen Sales Promotion 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expreeions ExercisesLesson Nineteen Business Report 1. Introduction 2. Writing strategy 3. Communication for results 4. Example reports New Words and Phrases Notes Useful Expressions ExercisesLesson Twenty Business Contracts and Agreements 1. Introduction 2. Writing strategy 3. Communication for results 4. Example contracts New Words and Phrases Notes Useful Expressions ExercisesKey to the ExercisesReference
Contemporary international business communication
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