Integrated course in business English,Student’s book.3

　　Unit One Keys to Being a Successful Entrepreneur
　　　Text A Seven Key Qualities of Successful Entrepreneurs
　　　Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty
　　　Text C Entrepreneurs Share Courage, Other Common Traits
　　Unit Two Office Politics
　　　Text A Managing Office Politics
　　　Text B Case Study: Ask Annie -- HOW to Survive Office Politics
　　　Text C Power Plays
　　Unit Three Real Work at Home lobs
　　　Text A Home-Based Business
　　　Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories
　　　Text C How to Start Your Own Business.
　　Unit Four Employee Turnover
　　　Text A Glad To See You Go : The Benefits of Employee Turnover
　　　Text B Case Study: Why are We Losing All Our Good People ?
　　　Text C Overcoming Job Burnout
　　Unit Five Customer Management
　　　Text A Surviving in the Age of Rage
　　　Text B Case Study: The Right Way to Manage Unprofitable Customers
　　　Text C Air Rage
　　Unit Six Market Expansion
　　　Text A How to Expand Your Market
　　　Text B Case Study: Golden Arches Galore
　　　Text C Grow Your Business
　　Unit Seven Localization Strategy
　　　Text A Localize Your Product to G10balize Your Business
　　　Text B Case Study: Going Local
　　　Text C What Is Localization?
　　Unit Eight Monopoly
　　　Text A The De Beers Story: A New Cut on an Old Monopoly
　　　Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory
　　　Text C Blood Diamond: Africa
　　Unit Nine Global Tourism
　　　Text A The Tourism Time Bomb
　　　Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks
　　　Text C Tower of London -- The Most Haunted Building in London
　　Unit Ten Green Business
　　　Text A Is Earth Day the New Christmas?
　　　Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference
　　　Text C The New American Buzzword is "Green"
　　Unit Eleven The Beauty Industry
　　　Text A Beauty Industry Needs Facelift
　　　Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover
　　　Text C Indian Male Beauty Industry Booms
　　Unit Twelve A Return to Thrift
　　　Text A The Seven Deadly Sins That Lead to Debt
　　　Text B Case Study: Coffee, Lipstick and Economy
　　　Text C Top Five Money Mistakes Men Make