Introduction to international business management = 国际商务管理概论 / Rev. ed.

副标题:无

作   者:朱文忠编著.

分类号:

ISBN:9787811348033

微信扫一扫,移动浏览光盘

简介

《国际商务管理概论(英文版·修订版)》内容简介:近年来,特别是在我国加入WTO后,企业、事业单位参与国际竞争的机会与日俱增,外向型经济的增长幅度越来越快,社会对既懂英语又通商务管理的人才需求量越来越大,而且这种“双高”性复合型人才在人才市场上竞争优势越来越明显。因此,用英语讲授专业管理课程,已经或正在成为我国高等教育教学工作必须加强的重中之重。

目录

  Preface
  Introduction
  Topic 1 Business Activity(1)
  Topic 2 Business Activity(2)
  Topic 3 Business Objectives
  Topic 4 Business Decision Making
  Topic 5 Strategy and Strategic Planning
  Topic 6 Business Analysis Models
  Topic 7 Competition and Business
  Topic 8 Globalization and B usiness
  Topic 9 Marketing(1)
  TopiC 10 Marketing(2)
  Topic 11 Marketing(3)
  Topic 12 Marketing(4)
  Topic 13 Financial Management:Sources of Funds
  Topic 14 Financial Management:Uses of Funds
  Topic 15 HR Management:Business Organization and Organizational Structures
  Topic 16 HR Management:Motivation
  Topic 17 HR Management:Financial Rewards
  Topic 18 HR Management:Non—financial Rewards
  Topic 19 Management and Leadership
  Topic 20 HR Management:Recruitment
  Topic 21 Communication in Business(1)
  Topic 22 Communication in Business(2)
  Topic 23 HR Management:Groups in Business
  Topic 24 HR Management:Managing Teams
  Topic 25 Strategic HRM
  Topic 26 The Management of Change
  Topic 27 Methods of Production
  Topic 28 Total Quality Management(TQM)
  Topic 29 Mergers and Takeovers
  A Sample of Test Paper
  

已确认勘误

次印刷

页码 勘误内容 提交人 修订印次

Introduction to international business management = 国际商务管理概论 / Rev. ed.
    • 名称
    • 类型
    • 大小

    光盘服务联系方式: 020-38250260    客服QQ:4006604884

    意见反馈

    14:15

    关闭

    云图客服:

    尊敬的用户,您好!您有任何提议或者建议都可以在此提出来,我们会谦虚地接受任何意见。

    或者您是想咨询:

    用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问

    Video Player
    ×
    Audio Player
    ×
    pdf Player
    ×
    Current View

    看过该图书的还喜欢

    some pictures

    解忧杂货店

    东野圭吾 (作者), 李盈春 (译者)

    loading icon