
Introduction to international business management = 国际商务管理概论 / Rev. ed.
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作 者:朱文忠编著.
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ISBN:9787811348033
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简介
《国际商务管理概论(英文版·修订版)》内容简介:近年来,特别是在我国加入WTO后,企业、事业单位参与国际竞争的机会与日俱增,外向型经济的增长幅度越来越快,社会对既懂英语又通商务管理的人才需求量越来越大,而且这种“双高”性复合型人才在人才市场上竞争优势越来越明显。因此,用英语讲授专业管理课程,已经或正在成为我国高等教育教学工作必须加强的重中之重。
目录
Preface
Introduction
Topic 1 Business Activity(1)
Topic 2 Business Activity(2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and B usiness
Topic 9 Marketing(1)
TopiC 10 Marketing(2)
Topic 11 Marketing(3)
Topic 12 Marketing(4)
Topic 13 Financial Management:Sources of Funds
Topic 14 Financial Management:Uses of Funds
Topic 15 HR Management:Business Organization and Organizational Structures
Topic 16 HR Management:Motivation
Topic 17 HR Management:Financial Rewards
Topic 18 HR Management:Non—financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management:Recruitment
Topic 21 Communication in Business(1)
Topic 22 Communication in Business(2)
Topic 23 HR Management:Groups in Business
Topic 24 HR Management:Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management(TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Introduction
Topic 1 Business Activity(1)
Topic 2 Business Activity(2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and B usiness
Topic 9 Marketing(1)
TopiC 10 Marketing(2)
Topic 11 Marketing(3)
Topic 12 Marketing(4)
Topic 13 Financial Management:Sources of Funds
Topic 14 Financial Management:Uses of Funds
Topic 15 HR Management:Business Organization and Organizational Structures
Topic 16 HR Management:Motivation
Topic 17 HR Management:Financial Rewards
Topic 18 HR Management:Non—financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management:Recruitment
Topic 21 Communication in Business(1)
Topic 22 Communication in Business(2)
Topic 23 HR Management:Groups in Business
Topic 24 HR Management:Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management(TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Introduction to international business management = 国际商务管理概论 / Rev. ed.
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