Introduction to international business management = 国际商务管理概论 / Rev. ed.
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作 者：朱文忠编著.
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ISBN：9787811348033
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简介
《国际商务管理概论(英文版·修订版)》内容简介：近年来，特别是在我国加入WTO后，企业、事业单位参与国际竞争的机会与日俱增，外向型经济的增长幅度越来越快，社会对既懂英语又通商务管理的人才需求量越来越大，而且这种“双高”性复合型人才在人才市场上竞争优势越来越明显。因此，用英语讲授专业管理课程，已经或正在成为我国高等教育教学工作必须加强的重中之重。
目录
Preface
Introduction
Topic 1 Business Activity(1)
Topic 2 Business Activity(2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and B usiness
Topic 9 Marketing(1)
TopiC 10 Marketing(2)
Topic 11 Marketing(3)
Topic 12 Marketing(4)
Topic 13 Financial Management：Sources of Funds
Topic 14 Financial Management：Uses of Funds
Topic 15 HR Management：Business Organization and Organizational Structures
Topic 16 HR Management：Motivation
Topic 17 HR Management：Financial Rewards
Topic 18 HR Management：Non—financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management：Recruitment
Topic 21 Communication in Business(1)
Topic 22 Communication in Business(2)
Topic 23 HR Management：Groups in Business
Topic 24 HR Management：Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management(TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Introduction
Topic 1 Business Activity(1)
Topic 2 Business Activity(2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and B usiness
Topic 9 Marketing(1)
TopiC 10 Marketing(2)
Topic 11 Marketing(3)
Topic 12 Marketing(4)
Topic 13 Financial Management：Sources of Funds
Topic 14 Financial Management：Uses of Funds
Topic 15 HR Management：Business Organization and Organizational Structures
Topic 16 HR Management：Motivation
Topic 17 HR Management：Financial Rewards
Topic 18 HR Management：Non—financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management：Recruitment
Topic 21 Communication in Business(1)
Topic 22 Communication in Business(2)
Topic 23 HR Management：Groups in Business
Topic 24 HR Management：Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management(TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Introduction to international business management = 国际商务管理概论 / Rev. ed.
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