新媒体数据分析与应用

目 录
第 1 章 绪论 ····························································.1
1.1 数据分析的相关知识 ··································.2
1.2 新媒体与新媒体数据 ··································.5
1.3 新媒体数据分析的过程 ···························.10
本章知识小结 ·····················································.11
本章考核检测评价 ·············································.12
第 2 章 新媒体数据分析指标 ·························.13
2.1 新媒体数据分析指标体系 ·······················.14
2.2 数据运营维度 ············································.17
2.3 用户增长维度——以微信公众号
为例 ····························································.19
2.4 用户属性与互动维度——以微信
公众号为例 ················································.22
2.5 图文维度——以微信公众号为例 ···········.24
2.6 用户互动维度——以微信公众号
为例 ····························································.28
本章知识小结 ·····················································.29
本章考核检测评价 ·············································.29
第 3 章 新媒体数据的准备 ······························.31
3.1 新媒体数据来源 ········································.31
3.2 理解数据 ····················································.39
本章知识小结 ·····················································.42
本章考核检测评价 ·············································.42
第 4 章 新媒体数据的处理 ······························.44
4.1 数据清洗 ····················································.44
4.2 数据加工 ····················································.52
本章知识小结 ·····················································.59
本章考核检测评价 ·············································.59
第 5 章 新媒体数据的分析视角 ····················.61
5.1 现状分析 ····················································.61
5.2 原因分析 ····················································.65
5.3 预测分析 ····················································.71
本章知识小结 ·····················································.78
本章考核检测评价 ·············································.79
第 6 章 新媒体数据的可视化 ·························.80
6.1 可视化的意义 ············································.81
6.2 常用可视化图表 ········································.81
6.3 复杂图表 ····················································.97
6.4 利用编程语言绘图 ··································.122
本章知识小结 ···················································.124
本章考核检测评价 ···········································.124
第 7 章 微信数据分析 ·····································.125
7.1 微信数据分析概述 ··································.126
7.2 微信公众号数据分析 ······························.129
7.3 微信小程序数据分析 ······························.132
7.4 新榜数据分析平台 ··································.140
本章知识小结 ···················································.143
本章考核检测评价 ···········································.143
第 8 章 微博数据分析 ·····································.145
8.1 微博数据分析概述 ··································.145
8.2 微博基本数据分析 ··································.146
8.3 微博内容数据分析 ··································.151
8.4 微博粉丝数据分析 ··································.159
8.5 知微数据分析平台 ··································.164
本章知识小结 ···················································.170
本章考核检测评价 ···········································.170
第 9 章 抖音数据分析 ·····································.171
9.1 抖音数据分析概述 ··································.172
9.2 抖音基本数据分析 ··································.176
9.3 抖查查数据分析平台 ······························.180
9.4 飞瓜数据分析平台 ··································.183
本章知识小结 ···················································.189
本章考核检测评价 ···········································.189
第 10 章 网络舆情数据分析 ·························.190
10.1 网络舆情数据分析概述 ························.191
10.2 网络舆情基本数据分析 ························.193
10.3 新浪舆情通分析平台 ····························.205
本章知识小结 ···················································.208
本章考核检测评价 ···········································.209
参考文献 ··································································.210