Essence of reading for commerce on the Management of business

目录
第一章 IT业公司管理:信息化时代的脉动
CASE 1: Doing well by being rather nice
CASE 2: Yin and Yang
CASE 3: Bold fusion
CASE 4: Google's guru of giving
CASE 5: Now services
CASE 6: Take two
CASE 7: The meaning of Bill Gates
第二章 娱乐业公司管理:梦幻般身心的狂野
CASE 1: Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park
CASE 2: The anti-mogul Jeff Bewkes,the next boss of Time Warner,is likely to break up the company
CASE 3: That's not all,folks—A fallen German media mogul wants to be a player again
CASE 4: Pointing to the exit,again—Sumner Redstone asserts himself
CASE 5: Roll up,roll up—The theme-park industry is working hard to find new sources of growth
CASE 6: Business television—A new business channel takes on General Electric's CNBC
第三章 电子业公司管理:数字里演绎的神话
CASE 1: Putting the i into HP
CASE 2: Inside Intel
CASE 3: Beyond blue
CASE 4: The Samsung way
CASE 5: Return to founder
CASE 6: Good-bye Moto
第四章 汽车业公司管理:飞腾在速度的边缘
CASE 1: Why Toyota is afraid of being number one
CASE 2: A costly distraction
CASE 3: The challengers
CASE 4: Looking for a star turn
CASE 5: Maximum Bob
第五章 零售业公司管理:歆享于时尚的前沿
CASE 1: Crossroads
CASE 2: Unshackling the chain stores
CASE 3: Always low prices
第六章 消费业公司管理:潮流中探寻的奢华
CASE 1: P&G:new and improved
CASE 2: Unilever and emerging markets
CASE 3: Queen of Pop
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