新商务英语阅读教程4 新商务英语教程

Unit 1 Corporate CultureLearning ObjectivesSection A  Lead-inSection B  Embracing EnglishText A  What Does Corporate Culture Really Mean？Text B  Components of a Great Corporate CultureSection C  Extending Your EnglishI.Approaching the reading skill: Reading between the lines （理解文章字里行间的含义）1II.Applying the reading skill: Cultural Diversity in the WorkplaceIII.Job skill: Reading and understanding incident and progress report （读懂事故报告与进度报告）Section D  Self-evaluationUnit 2 Trademarks and BrandsLearning ObjectivesSection A Lead-inSection B  Embracing EnglishText A  How Does a Trademark Work？Text B  Building a Strong BrandSection C  Extending Your EnglishI.Approaching the reading skill:Reading between the lines （理解文章字里行间的含义）2II.Applying the reading skill: The Power of BrandingIII.Job skill:Reading and understanding a travel report （读懂差旅报告）Section D  Self-evaluationUnit 3 Mechanism of the BoardLearning ObjectivesSection A Lead-inSection B  Embracing EnglishText A  Forming of the Board DirectorsText B  The Concept of Corporate Govemance with the BoardSection C  Extending Your EnglishI.Approaching the reading skill: Understanding the tones （理解作者的语气）1II.Applying the reading skill: Should a Private Company Have a Board of Directors？III.Job skill: Reading and understanding summaries （读懂摘要）Section D  Self-evaluationUnit 4 Stock MarketLearning ObjectivesSection A  Lead-inSection B  Embracing EnglishText A  Stock Market BubbleText B  Befiavior of the Stock MarketSection C  Extending Your EnglishI.Approaching the reading skill:Understanding the tones （理解作者的语气） 2II.Applying the reading skill: America's Stock Market: Better Than the AlternativesIII.Job skill: Reading and understanding advertisements （读懂广告）Section D  Self-evaluationUnit 5 Overseas MarketLearning ObjectivesSection A Lead-inSection B  Embracing EnglishText A  A Global Marketing StrategyText B  Go West, E-Tailers！Section C  Extending Your EnglishI.Approaching the reading skill:Outlining the text （概括文章要点） 1II.Applying the reading skill: Technology Helps Business Go GlobalIII.Job skill: Reading and understanding fliers and brochures （读懂小广告传单与宣传册）Section D  Self-evaluationUnit 6 Vision of the CompanyLearning ObjectivesSection A Lead-inSection B  Embracing EnglishText A  Get Employees Excited About Your Business VisionText B  Building Your Company's VisionSection C  Extending Your EnglishI.Approaching the reading skill: Outlining the text （概括文章要点）2II.Applying the reading skill: Company Vision Statement and Business PlanningIII.Job skill:Reading and understanding instructions and procedure descriptions（读懂说明书）Section D  Self-evaluationUnit 7 Business GeeksLearning ObjectivesSection A  Lead-inSection B  Embracing EnglishText A  The Business Geek: Not an OxymoronText B  Why Business Needs More Geeks？Section C  Extending Your EnglishI.Approaching the reading skill: Understanding the author's purpose （理解作者意图） 1II.Applying the reading skill: Look for the Natural Leaders Among Your GeeksIII.Job skill: Reading and understanding foreign trade documents （读懂外贸单证）1Section D  Self-evaluationUnit 8 Top 500Learning ObjectivesSection A Lead-inSection B  Embracing EnglishText A  Being a Fortune 500 CompanyText B  10% of Global 500 Produce 73% of Greenhouse GasesSection C  Extending Your EnglishI.Approaching the reading skill: Understanding the author's purpose （理解作者意图）2II.Applying the reading skill: World's 500 Largest Corporations in 2013: the ChineseAre RisingIII.Job skill: Reading and understanding foreign trade documents （读懂外贸单证2）Section D  Self-evaluationNew Words and Expressions