College business English reading

　　Chapter 1 Market Economy
　　 Part One Organization of the Market Economy(1)
　　 Part Two Organization of the Market Economy(2)
　　 Part Three A FREE，MARKET CURE FOR GLOBAL WARMING
　　Chapter 2 Strategy and Strategic Management
　　 Part One Strategic Management(1)
　　 Part Two Strategic Management(2)
　　 Part Three BP AMOCO IS COOKING WITH GAS
　　Chapter 3 Exerting Strategic Leadership
　　 Part One Exerting Strategic Leadership(1)
　　 Part Two Exerting Strategic Leadership(2)
　　 Part Three THE MAN WHO WOULD BE WELCH
　　Chapter 4 Human Relations
　　 Part One Motivation and Motivators
　　 Part Two Developing an Effective Reward Structure
　　 Part Three COMMERCE REWEAVES THE SoCIAL FABRIC
　　Chapter 5 Corporate Culture
　　 Part One Building a Strategy-Supportive Corporate Culture
　　 Part Two Managing Diverse Cultures in Mergers and the Global Marketplace
　　 Part Three LET’S TALK TURKEYS
　　Chapter 6 Technology and Management for Technological Advantage
　　 Part One Technology and Management Support for Technological Advance
　　 Part Two Automation in Service
　　 Part Three TECH LEADS BOTH UP AND DOWN
　　Chapter 7 External Environment
　　 Part One The General Environment
　　 Part Two The Competitive Environment
　　Part Three OFFSHORE BETTING：THE FEDS ARE ROLLING SNAKE EYES
　　 Chapter 8 Nature of Marketing
　　 Part One Marketing Defined
　　 Part Two The Evolution of Marketing
　　 Part Three THE FALL AND RISE OF HARPERCOLLINS
　　Chapter 9 Sociocultural Influences on Consumer Behavior
　　 Part One Sociocultural Influences on Consumer Behavior(1)
　　 Part Two Sociocultural Influences on Consumer Behavior(2)
　　 Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMEN
　　 WITHOUT CAUSING OFFENSE
　　Chapter 10 Promotion and Marketing Communications
　　 Part One The Role of Promotion
　　 Part Two Communication Process and Marketing Communications
　　 Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO—DOOR
　　Chapter 11 Advertisement and Public Relations
　　 Part One Advertising and Its Economic Impact
　　 Part Two Public Relations
　　 Part Three A CRISIS OF CONFIDENCE
　　Chapter 12 Operations
　　 Part One Operations Function
　　 Part Two Importance of Operations and Managers’Roles
　　 Part Three J&J STOPS BABYING ITSELF
　　Chapter 13 Materials Management
　　 Part One Materials Flow
　　 Part Two Purchasing and Inventory
　　 Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WON
　　Chapter 14 Global Diversification
　　 Part One A Worldwide Perspective on Strategy
　　 Part Two Formulating Worldwide Operating Strategies
　　 Part Three THE BARONS OF OUTSOURCING
　　Chapter 15 Accounting
　　 Part One Accounting and Financial Statements
　　 Part Two Qualitative Characteristics of Accounting Information
　　 Part Three ETHICS BE DAMMED，LET’S MERGE
　　Chapter 16 Financial Assets
　　 Part One A Monetary Financial Asset——Money
　　 Part Two Nonmonetary Financial Assets
　　 Part Three A TALK WITH A FATHER OF THE EURO
　　Chapter 17 Global Competition and Competitiveness
　　 Part One Global Competition and Continuous Improvement
　　 Part Two Methods Used to Improve Competitiveness
　　 Part Three MASTERS OF INNOVATlON
　　Chapter 18 Computers and Information Systems
　　 Part One The Management of Information System
　　 Part Two Business Capabilities of Computers
　　 Part Three INFO TECH：THE PAYOFF IS BIGGER THAN YOU THINK
　　APPENDIX l商务专业词语汉语译文(Part Two Ex，Ⅲ)
　　APPENDIX 2词汇解释(Articles of Part Three)
　　APPENDIX 3练习答案