Introduction to business interpretation

副标题:无

作   者:印晓红,杨瑛编著

分类号:H315.9

ISBN:9787313059437

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简介

本教材通过详细介绍与商务口译主题紧密相关的内容与技巧,收集现代商务活动中英译中及中译英新颖而具有代表性的素材作为语篇,补充商务口译中颇具实践性的材料作为练习,帮助读者提高商务口译水平。 本教材以13个单元的形式具体介绍12种商务口译活动,包括:企业介绍、礼仪祝词(分为2个单元)、商务访谈、商务会议、商务谈判、商务旅行、商务会展、产品推广、市场营销、商务投资、商务策略、商务与环保。本书分析了12种商务活动的口译方法和技巧,选材兼顾英汉、汉英双向训练,各语篇均包含注释。本教材通过设计不同的任务,如阅读理解、复述(原语复述及译语复述)、模拟训练等,逐步提高学生的口译能力;同时,每个单元还提供相应主题的句子口译和语篇口译练习。另外,各单元均设有“基础词汇”和“拓展词汇”部分,供读者参照。

目录

Unit 1 企业介绍Company Profile
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7参考译文Reference Version

Unit 2 礼仪祝辞(1)Ceremonial Address(1)
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 3 礼仪祝辞(2)Ceremonial Address(2)
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 4 商务访谈Business Interview
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 5 商务会议Business Meeting
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 6 商务谈判Business Negotiation
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 7 商务旅行Business Travel
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 8 商务会展Business Exhibition
L 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 9 产品推广New Product Promotion
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 10 市场营销Marketing
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 11 商务投资Business Investment
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 12 商务策略Business Strategy
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

Unit 13 商务与环保Business and Environmental Protection
1 译前准备Pre-assignment Preparations
2 基础词汇Basic Vocabulary
3 口译热身Interpreting Warm-up
4 口译实践Interpreting Practice
5 补充练习Supplementary Exercises
6 拓展词汇Expanded Vocabulary
7 参考译文Reference Version

附录1 著名企业名称英汉对照
附录2 与商标有关的专业术语
参考文献

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