商务英语泛读

Unit One Business in China
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: China's Business Culture--Golden Hints for Doing Business in China
　　Text B: Importing from China--Managing Your Risks
　Part Three Business Simulation
　Part Four Fun Time
Unit Two E-business
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Online Shopping Is Growing Rapidly in China
　　Text B: Mobile Deals Set to Lure Shoppers Stuck in Line
　Part Three Business Simulation
　Part Four Fun Time
Unit Three Chain Business
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Chain Operation
　　Text B: KFC in China
　Part Three Business Simulation
　Part Four Fun Time
Unit Four Modern Logistics
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: New Trends in Modern Logistics
　　Text B: What Is Logistics Management
　Part Three Business Simulation
　Part Four Fun Time
Unit Five Modern Service Industry
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Service Industry
　　Text B: How to Be Successful in the Service Industry
　Part Three Business Simulation
　Part Four Fun Time
Unit Six International Trade
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Current China Trade
　　Text B: International Trade Negotiation Tips
　Part Three Business Simulation
　Part Four Fun Time
Unit Seven Regional Economies and Economic
　　Globalization
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Regional Economies and Economic Globalization
　　Text B: International Trade Principles
　Part Three Business Simulation
　Part Four Fun Time
Unit Eight Business and Government
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: The Role of Government
　　Text B: Fed's Dudley Calls for Government Action to Revive Housing
　Part Three Business Simulation
　Part Four Fun Time
Unit Nine Business and Environmental Protection
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Business and Environment
　　Text B: The Role of a Business in Society
　Part Three Business Simulation
　Part Four Fun Time
Unit Ten Business and Legal Affair
　Part One Lead-in and Warming-up
　Part Two Texts
　　Text A: Some Articles of Business Law
　　Text B : Some Articles of Association for Limited Liability Company
　Part Three Business Simulation
　Part Four Fun Time
参考答案
参考文献